by lotus823 | Jun 23, 2015 | lotus823 Clients, Public Relations
It’s that time of year again! While summertime oftentimes is synonymous with lackadaisical days, many PR professionals may not feel the slower pace that is the quintessential summer for many folks. From trade shows to product launches, crowdfunding campaigns, and even...
by lotus823 | Jul 3, 2014 | Branding, Content Marketing, Crowdfunding, Digital Marketing, Public Relations
With the weather heating up, so are we! Lets recap on the past month of content that we’re always so excited to share with you. From planning weddings to waiting tables (we’re not kidding) we have all of our PR and digital marketing insights right here in one place!...
by lotus823 | Jun 20, 2014 | Public Relations
As a PR specialist so much of life is spent in go-mode. And, slowing down to stop and smell the roses is not always part of my regular routine. This week we were blessed to have the opportunity to do so and what better reason to do so than to be honored for excellence...
by lotus823 | Jun 4, 2014 | Branding, Digital Marketing, Marketing
In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even apply a willing suspension of disbelief for the product’s story. This time, we’re taking it to the next level....
by lotus823 | Mar 18, 2014 | Public Relations
As a public relations professional, part of my job is to keep up to date with current events. From pitching a trend piece to pulling off a successful newsjacking, we PR pros must constantly be thinking about how our clients fit into the bigger picture in order to...