by lotus823 | Apr 28, 2016 | Content Marketing, Hispanic Marketing, Integrated Marketing
Did you know that the US Hispanic market is rapidly growing? There are currently 54 million Hispanics living in the US and by 2020, they will represent an expected 31% of the population. Knowing these statistics, it’s no wonder marketers are constantly trying to...
by lotus823 | Apr 12, 2016 | Business Development, Experiential Marketing, Hispanic Marketing, Integrated Marketing, lotus latino
Did you know the Hispanic market is the largest and fastest growing U.S. consumer group? As the landscape evolves and Latinos continue to lead in the adoption of new platforms and technologies when it comes to social media, mobile and e-commerce, we can see how a...
by lotus823 | Nov 3, 2015 | Business Development, Experiential Marketing, Hispanic Marketing, lotus latino
Between September and October, Hispanic Americans across the country honored their heritage through a 30-day celebration called “Hispanic Heritage Month,” signed into law just 27 years ago by then President Ronald W. Reagan. Hispanic Heritage Month actually began as a...