Brands That Understand Hispanic Marketing… and Get it Right!

Brands That Understand Hispanic Marketing… and Get it Right!

Did you know that the US Hispanic market is rapidly growing? There are currently 54 million Hispanics living in the US and by 2020, they will represent an expected 31% of the population. Knowing these statistics, it’s no wonder marketers are constantly trying to...
Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy

Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy

Did you know the Hispanic market is the largest and fastest growing U.S. consumer group? As the landscape evolves and Latinos continue to lead in the adoption of new platforms and technologies when it comes to social media, mobile and e-commerce, we can see how a...
Why Marketers Should Know the Buying Power of Hispanic Americans

Why Marketers Should Know the Buying Power of Hispanic Americans

Between September and October, Hispanic Americans across the country honored their heritage through a 30-day celebration called “Hispanic Heritage Month,” signed into law just 27 years ago by then President Ronald W. Reagan. Hispanic Heritage Month actually began as a...
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