What is Newsjacking? The Good, the Bad and the Ugly

What is Newsjacking? The Good, the Bad and the Ugly

Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But what exactly IS newsjacking? To put it simply, newsjacking is the act of leveraging trending...
Turning a PR Crisis into Social Media Gold

Turning a PR Crisis into Social Media Gold

It’s the nightmare that’s bound to keep any digital marketing agency up at night. Imagine, a wave of bad publicity hitting your brand without warning. You’re left wondering how to clean up the mess on social media. Do you stay silent, hoping the tide passes? Perhaps...
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