Mix It Up: Newsworthy and Laugh-worthy Sources
Working at an integrated marketing agency, part of my daily ritual, along with meetings and the fattening treats my co-workers force feed me (who am I kidding), is to check……
Search Results for: "marketing campaign"
lotus823’s Digital Marketing Roundup – April 2015
…steals surrounding tax day. Some of the loti definitely took advantage of a few promotions on this list! Check out some of Katie’s favorite Tax Day marketing promotions. Are you……
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January Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
As January marks the beginning of a new year, social media and digital marketing are gearing up for 2019 with many changes. This month, YouTube TV officially went national, creating……
4 Tips for Marketing to Gen Z the Right Way
…to win over. We have previously discussed the differences between marketing to Gen Z vs. Millennials, so here are some tips to implement in your brand’s marketing strategy to reach……
5 Tips for Experiential Marketing in the Digital Age
…experiences that stick with them, that they’ll actually remember? Here are my top five tips for leveraging experiential marketing, in this digital playground age, to give our marketing that real,……
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Integrated Marketing for Maverick
…could help build brand awareness for its large product assortment and various marketing points. Turning to lotus823, the team began developing an integrated digital and public relations strategy to deliver……
Influencer Marketing for Audio-Technica
…in reaching their goals, lotus823 recommended implementing a targeted influencer marketing outreach strategy within both video game and general tech audiences. To execute a successful influencer marketing strategy, lotus823 first……
Finding Similarities: PR Campaigns and Wedding Planning
…my professional and personal life. During the day, I manage my clients’ public relations campaigns – communicating with the media, drafting press releases, compiling media lists, etc. At night, I……
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March Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
…Ads. This tool features a “choose your own path” experience that lets advertisers create full-funnel campaigns with multiple customized calls-to-action, like product education, webinar sign-ups, and eBook downloads. As a……
Case Study Spotlight: Twinkly
…learn how lotus823 utilized a combination of Amazon marketing and advertisements, keyword research, and email marketing to increase Twinkly’s brand visibility and ROI. Background Twinkly is a line of Smart……
