…Communication became a two-way street Social media gave brands the opportunity to communicate directly with their audiences. Platforms like Facebook and Twitter trained PR pros to evaluate the acceptance of……
…Google, YouTube, Facebook, Apple, Sony, Samsung, Nike, and Wal-Mart. The popularity of Nike amongst millennials isn’t surprising considering that the marketing team for the brand understands how to make campaigns……
…platforms. Create a unique hashtag that encourages consumers to share their stories. You can even consider running Facebook or Twitter campaigns for an extra bonus. More exposure will result in……
Read On from Class is in Session with Back-to-School Marketing Campaigns
…social media presence is a must-have As society has evolved, so has the way in which we promote content. It has become clear to me that Facebook, Twitter and Instagram……
Read On from A British Invasion: Learning the PR ropes at lotus823
…just post the same redundant content from Facebook. It also provides a ton of user generated content that brands can share. Which brand do you think is killing it on……
Read On from lotus823 Employee Spotlight: Vicki Marziale, Social Media Account Executive
…to reach your maximum potential audience – so why not take it to social media? In the past, Presidential candidates were limited to Facebook and Twitter. Today, you’re able to……
…various channels, including Facebook and YouTube. Nestlé branded the videos with the hashtag #NaturalBlissCafé. See the full ad here: https://youtu.be/Zp2mEY3QtlY What are some of the top experiential marketing campaigns you’ve……
Read On from Experience It: The Top Experiential Events of 2015
…scene, it cultivated a strong social media presence across Facebook, Twitter, Instagram, and Youtube. The brand now has over half a million followers across all four platforms and continues to……
Read On from Marketing Insights into the Fast-Growing Smart Home Industry
…with the pro audio brand. With a Facebook following of over 110,000 people, Audio-Technica regularly engages with its users, providing content they’ll enjoy, such as pop culture phenomena, like their……
Read On from 4 Proven Marketing Tips for Consumer Electronics Brands
…content marketers and social media influencers who use their profiles across their blog, Facebook, Twitter, Instagram, Pinterest, and YouTube accounts to monetize their content through their audience and reach. How……
Read On from What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
