CES Recap Day 1
…a number of presentations with notable speakers including Kerry Washington and Neil Patrick Harris. Representatives from companies such as IBM, Facebook, Spotify, Samba TV, and Disney also took the stage……
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Best Practices for Entry-Level Digital Marketing Job Hunting
…on platforms like Facebook, Twitter, and Instagram. Remember, once something is online, it is never truly hidden. Be smart about what you post and share, and if you do have……
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The Best Practices to Build Trust on Social Media
…grown to lose trust in many social influencers, particularly upon realizing much of the content was paid for. Facebook has been scrutinized for security and privacy policies. Twitter battled against……
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Social Media Advertising Best Practices: LinkedIn
As illustrated through our previous blog posts on social media advertising on Facebook, Twitter, and Instagram, social media has created a multitude of opportunities for businesses to reach consumers through……
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The Gatekeeper of Current Events: Social Media
…social media, news outlets are able to quickly revise stories and post updates across platforms, such as Facebook, Twitter, Instagram, and LinkedIn, ensuring the public is reading the most up……
June Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
…Facebook, Snapchat is now testing out a feature to provide support for events. It is currently unclear exactly how this feature would operate, as well as whether this feature will……
Google Advertising 101
…likely make a purchase/acquisition (i.e. visiting Zara’s website and seeing an ad on Facebook for a coat you looked at the previous day) Bidding Options After selecting your target audience……
Social Media Advertising Best Practices: Pinterest
With 322 million monthly users, there is certainly a population to be reached by marketers on Pinterest. Considering we’ve already covered our top tips for marketing on Facebook, Twitter, Instagram,……
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How to be Successful in Brand Storytelling
…the overload of content on social media, authenticity can easily be lost. You can fix this by establishing a relationship with your audience; use hashtags, Facebook groups, and actively communicate……
Your Brand’s Complete Guide to TikTok
…and more to users. TikTok ads offer precise targeting, helping brands reach their relevant audiences. Similar to Facebook and Google Ads, brands are in control of the TikTok ad spend,……
