…should know the audience that you are trying to target and the content that best suits them. Using tools such as Facebook Insights, you are able to gauge what your……
Read On from Keeping Content Creative: Tips From A Constant Consumer
…establishing someone as a thought leader is through social media. Each company thought leader should have his or her own social media profiles, including Facebook, Twitter, LinkedIn and Google+. The……
Read On from Growing Your Brand With PR Through Thought Leadership
…products, a Facebook share widget, a Twitter widget, and a widget or link to whichever crowdfunding site you select in tip 5. 4. Optimize Your Website This is a great……
…to ask the public what comparable product by another brand they used before they made the switch to our brand. They submitted their testimonials by linking through from Facebook and……
Read On from Seeking Social Media Insights (Forget Likes for a Minute)
…on the street with your colleagues is a great way to show customers and social media users in general what your company is like. Instead of making your Instagram, Facebook,……
Read On from But First… Let Me Take a Selfie: How to Leverage the Selfie Sensation For Your Brand
…about the digital age. So many of us, the younger generation in particular, have wrestled with posting on platforms like Facebook and Twitter because there are types of content we……
…channels. With those big numbers behind the conference, and with lotus823 watching Twitter, Instagram, and Facebook, WOMMnext officially inaugurated its first day. It began with a few words from keynote……
…to their colleagues. What internal communications best practices do you use at your tech startup? Communicate those with us in the comments below or on Facebook and Twitter! Share this:……
Read On from Internal Communications Best Practices for Tech Startups
…The lotus823 crew was active on Twitter, Instagram, and Facebook throughout NY TechDay. Interacting with fellow attendees over your social channels is another fantastic networking tactic. Our team was monitoring……
Read On from #NYTD Takeaways & Tips on How to Rock Your Next Trade Show
…Facebook Group, and received an email from the head of the department with an intern recommendation. Had this student not reached out, we may have not made this connection. I……
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
