…now have access to the disappearing messaging feature, called “Fleets.” Similar to Stories, on Facebook and Instagram, Fleets disappear after 24 hours. Twitter’s new roll out adds a fresh take……
…long-term use Millennials: Multimedia content Long-form video content: Facebook, YouTube, or Instagram Branded podcasts Entertainment and experience-focused Need help forming your Gen Z or millennial-focused marketing strategy? Contact us! Share……
…activities. Utilizing Facebook’s paid advertising, lotus823 developed targeted ads promoting the “Chaos” event reaching existing fans and audiences. The promotion included launching multiple campaigns such as website traffic and event……
…as Instagram and Facebook, offer numerous ways to analyze trends, conduct market research, and do general searches on related brands and products. Social media includes almost every demographic in existence,……
…give credit to the original creators. New Report Provides Insight into Best Posting Times on Facebook, Instagram, Twitter, and LinkedIn Sprout Social released their annual report, ‘Sprout’s Best Times……
Read On from April Highlights: Digital Marketing & Industry News
…Test of Collaborative Tweets Since the rise of TikTok, it seems that other platforms continue to create features for co-creation. As Facebook and Instagram have already made efforts to do……
Read On from July Highlights: Digital Marketing & Industry News
…collaboration with followers or fans. On apps like Instagram, Twitter, and Facebook you can post an announcement of your latest product launch that is now available. After more people buy……
Read On from 4 Tips on Getting to Know Your Customers Better
…live on TikTok, Amazon, and Facebook to promote products, answer questions, and viewers can buy straight from the livestream. This is like QVC, the flagship shopping channel, but on social……
…In 2010, the Hernandez family began talking about the new social media and marketing landscape. As David put it, “There was this new thing called Facebook”, and top-down marketing wouldn’t……
Read On from From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823
…free image library, list segmentation, Facebook ads integration, and a powerful ecommerce integration for Shopify stores. Their Plus accounts also come with powerful features like email automation, drip campaigns, surveys……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
