November Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

…now have access to the disappearing messaging feature, called “Fleets.” Similar to Stories, on Facebook and Instagram, Fleets disappear after 24 hours. Twitter’s new roll out adds a fresh take…

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How to Market to Gen Z vs. Millennials

…long-term use Millennials: Multimedia content Long-form video content: Facebook, YouTube, or Instagram Branded podcasts Entertainment and experience-focused Need help forming your Gen Z or millennial-focused marketing strategy? Contact us! Share…

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From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823

…In 2010, the Hernandez family began talking about the new social media and marketing landscape. As David put it, “There was this new thing called Facebook”, and top-down marketing wouldn’t…

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