…What’s the next book you’ll be ‘checking out’ during the summer months? Comment below or continue the conversation on our Twitter at http://twitter.com/lotus823 and Facebook at http://www.facebook.com/lotus823. Share this:……
Read On from What Are You Reading? 2012 Summer Reading Lists from Oprah, Amazon, and lotus823!
…or marketing websites like Mashable, Social Media Today, HubSpot, etc. can tell you that browsing new stories every morning can be daunting. Headlines like “Facebook introduces new Edge Rank..,” “Twitter……
Read On from Digital Marketing: A Machine of Perpetual Motion
…hit the keyboard in the lotus823 office on a grande ole’ August evening in the year 2013, Gabrielle Bernstein’s wracked up the following social media community counts: Facebook: 49,703 Likes;……
Read On from How To Rock Social Media Marketing Like Spirit Junkie Gabrielle Bernstein
…anything with your friends, followers, and the world. With Twitter and Facebook, we have amazing opportunities to share our messages and thoughts with tons of people at one time. However,……
Read On from To Tweet or Not to Tweet? Tips To Avoid a PR Blunder
…player in your marketing game. We’ve all seen the Facebook giveaways, Twitter chats and Instagram hashtag social media marketing campaigns, which are effective, but what about incorporating chat apps? WhatsApp……
Read On from How WhatsApp is Changing the Social Media Marketing Game
…branded photo frame on those images, and then publishing them to its Instagram, Facebook and Twitter accounts. To generate further visibility for the campaign, social media advertising on Facebook and……
Read On from Social Media Experiment: Foodies Take Over Applebee’s Instagram
…and your clients can stand out at CES. Some of our favorite digital marketing stories from December: The Definitive Facebook Advertising Checklist for Beginners When it comes to social……
Read On from Digital Marketing News Roundup: Closing Out 2015
…as the platform found itself falling from grace in recent years. What lessons do you think Twitter can learn from Instagram’s success? Facebook Focuses on Family On June 29th Facebook……
…change? Let’s face it – we are exposed to loads of content on a daily basis. Think about it. Flipping through your Facebook newsfeed, you catch up on current events;……
…media and digital marketing influenced political fervor and played a part in the election. Back in February, Facebook announced that it would implement more stringent measures to vet potential political……
Read On from Top 5 Digital Marketing & Social Media Developments of 2018
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
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Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
