…covered our top tips for Facebook advertising, but with several social media platforms out there, it’s imperative that businesses are cognizant of the opportunities that lie within each platform. Despite……
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…a unique way. As a platform owned by Facebook, Instagram is a part of the Facebook ad network. However, it is crucial that marketers realize these two platforms are governed……
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…year, there’s been no easy way for marketers to schedule their posts. This month, though, Facebook introduced an answer to this problem. The new option, located on the Facebook Creator……
…become easier. Facebook recently revealed it is testing a new option, Suggested Time, which allows advertisers to reach their target audience at their most active times. Facebook will analyze a……
…features added to Google Podcasts, the automatic download of new episodes of shows when they’re released and support for notifications for new episode availability will be released. Facebook’s Desktop Redesign……
…right now there are only two courses available, “TikTok 101” and “Small Business.” Meta Lets Brands Search Facebook & Instagram For Stolen Content Meta is helping brands protect their……
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…Facebook Updates Comment Moderation Tool for Creators Facebook is helping creators to have more control over their comment section by giving the option of searching comments by keywords and taking……
Read On from February Highlights: Digital Marketing & Industry News
…and sell their products, recognizing the trust that Gen Z places in influencers. New Report Finds Facebook and IG Reels Outperform TikTok Clips in Driving Views Emplifi’s recent dive……
Read On from December Highlights: Digital Marketing & Industry News
…overnight, literally. It’s not uncommon to come into work one morning to discover Facebook has made some major changes with no prior warning (thanks, Zuck!). That campaign strategy we just……
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…to marketing pro in 7 steps. Now, on to our favorite industry stories from May: The Laugh Heard Around the World Facebook Live’s biggest hit came from the most unlikely……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
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Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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