…online could be. In 2004, a college student named Mark Zuckerberg started a little project called The Facebook, and the rest is history. We now use Facebook, Twitter and dozens……
Read On from #TBT Special: When Social Media Was Just ICQ and AIM
…is not true since Facebook sells ads now. Wendy’s tactic – don’t be a jerk. No pop up ads, junk content, interrupting personal experience online #smwf — Amanda Burkey (@A_Burkey)……
…Data Scandal, Facebook has been working to reassure consumers about their online privacy, but new changes could mean larger challenges for advertisers. In an effort to protect privacy, Facebook is……
…trends is important for brands, making this update extremely beneficial for marketing purposes. Facebook Expands Brand Collabs Manager to Include Instagram Creators According to Facebook, select Instagram Creators will “now……
…Insights’ and Provides Video Tips Facebook has just announced the new launch of video insights, called Traffic Source Insights. Within this, Facebook offers new specific performance data, including suggestions on……
…Insights Panel Added to Facebook’s Workplace Tool Workplace from Facebook, an online team collaboration tool that functions within the social media platform, has added an insights section to its administrator……
…respectively, while Facebook released a timely expanded version of the existing Messenger’s video calling function. Learn more about the latest updates in the industry roundup below! Social Media Facebook’s 50-person……
…about the latest updates in the industry roundup below! Social Media Facebook Adds Shopping Section, Expands Instagram Checkout Facebook has announced its addition of a shopping section to their main……
…social platforms, including Facebook, Instagram, Twitter, and LinkedIn. The team created unique, organic daily content to resonate with both new and existing target audiences. lotus823 created original graphics to blend……
…date on a handful of the latest highlights that have occurred in the past month! Social Media Facebook Adds New Features to Creator Studio, Including Stories Highlights and……
Read On from January Highlights: Digital Marketing & Industry News
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
