…scrubbed, waxed, dyed or exposed to ethylene to give them the color we know and love. Packaged American Cheese Slices … cannot actually be called cheese. The product is referred……
Read On from The Best in Branding and PR: Little White Product Lies
…are today? DH: Very different. At first, you’re in survival mode. There’s so much that you can’t plan for. There are internal pitfalls you never see coming and external forces……
Read On from The Interview with Allison and David Hernandez: Seeds of a Startup
…Does it seem natural to tie in? Will your fans or followers get it right off the bat? If your answer is yes – let those creative juices start flowing….…
Read On from Social Media + Pop Culture – A Total #Win or #Fail?
…time. David met the owner at a tradeshow. DH: We liked her product so we stayed in touch. One day I called her and offered our services, and that was……
Read On from The Startup Interview, Part 3: The Future of Content Marketing
…than WiFi and a smartphone. He said that the four places to focus our social intelligence now is: From “what happened?” to “what’s going to happen?” From small pockets of……
The world of PR and digital marketing is always changing. That is why we like to share our insights and best practices with you. If you missed anything during the……
Read On from The lotus823 PR and Digital Marketing Roundup – May 2014
…to stop asking any more questions about her wine preferences. I grab one that is peeking out from the group on the right side, examine the label and shrug. Guess……
…polite reminder can secure a media placement. At lotus823, some of the resources we utilize while compiling our holiday gift guide opportunities are Cision, media contacts we have established a……
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to……
Read On from lotus823 Welcomes Addition of Knomo to Client Roster
…Infographics When designed properly, infographics are a valuable asset to your content marketing strategy. They provide the reader with quick, relevant pieces of information. Their visual element is an ideal……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
