…practical for showing any internship experience and previous employers. I can’t stress enough how important it is to always have an updated resumé on hand. 3. Use Available Resources. Whether……
Read On from A Note to Recent Grads: How to Prepare for Job Opportunities
…pour myself into my personal wedding fantasyland – pinning centerpieces, bridal gowns, and décor on my Pinterest board, and flipping through countless bridal magazines. While these two areas may seem……
Read On from Finding Similarities: PR Campaigns and Wedding Planning
…that I haven’t always worked in the marketing industry, I’ve found that many of my other experiences can relate to my current position at our PR and digital marketing agency….…
…Snapchat is actually a great resource to experience new cultures and places you’ve never been with the Snapchat Live stories. Which social media campaign do you think didn’t work out……
Read On from Behind the Scenes of Social Media Marketing with the lotus823 Team
…Parents and older students are busy searching on Google for the hottest back-to-school buys, specifically on their smartphone devices. Because of the convenience and mobility, parents can be at work……
Read On from Class is in Session with Back-to-School Marketing Campaigns
…are now essential tools for businesses to showcase their latest products or services. Shadowing at lotus823 has shown me that social media allows a direct line of communication between customers……
Read On from A British Invasion: Learning the PR ropes at lotus823
…forget to consider products or services that fans loved (or didn’t love) and partnerships where you got the most bang for your buck. Once the dust settles, determine your focus……
…next steps for a brand suffering from sour endorsements. Some of our favorite marketing stories from March: Instagram Announces Algorithmic Timeline Last month, we discussed Instagram’s latest steps to become……
…Peerless-AV, a leader in innovative audio and video solutions and accessories, for the past few years, providing a range of services to help bolster the company’s status as an award-winning……
Read On from Marketing Approach for Peerless-AV: Q&A with Strategist Beth Gard
…has exploded in recent years and now beer enthusiasts can brew their own at home! PicoBrew’s line of automatic craft beer brewing appliances makes brewing at home easier than ever….…
Read On from Everything You Missed at the 2017 International Home + Housewares Show
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
