…pour myself into my personal wedding fantasyland – pinning centerpieces, bridal gowns, and décor on my Pinterest board, and flipping through countless bridal magazines. While these two areas may seem……
Read On from Finding Similarities: PR Campaigns and Wedding Planning
…that I haven’t always worked in the marketing industry, I’ve found that many of my other experiences can relate to my current position at our PR and digital marketing agency….…
…Snapchat is actually a great resource to experience new cultures and places you’ve never been with the Snapchat Live stories. Which social media campaign do you think didn’t work out……
Read On from Behind the Scenes of Social Media Marketing with the lotus823 Team
…Parents and older students are busy searching on Google for the hottest back-to-school buys, specifically on their smartphone devices. Because of the convenience and mobility, parents can be at work……
Read On from Class is in Session with Back-to-School Marketing Campaigns
…are now essential tools for businesses to showcase their latest products or services. Shadowing at lotus823 has shown me that social media allows a direct line of communication between customers……
Read On from A British Invasion: Learning the PR ropes at lotus823
…forget to consider products or services that fans loved (or didn’t love) and partnerships where you got the most bang for your buck. Once the dust settles, determine your focus……
…next steps for a brand suffering from sour endorsements. Some of our favorite marketing stories from March: Instagram Announces Algorithmic Timeline Last month, we discussed Instagram’s latest steps to become……
…Peerless-AV, a leader in innovative audio and video solutions and accessories, for the past few years, providing a range of services to help bolster the company’s status as an award-winning……
Read On from Marketing Approach for Peerless-AV: Q&A with Strategist Beth Gard
…has exploded in recent years and now beer enthusiasts can brew their own at home! PicoBrew’s line of automatic craft beer brewing appliances makes brewing at home easier than ever….…
Read On from Everything You Missed at the 2017 International Home + Housewares Show
…that will allow brands to control where their ads appear for their target audience. Twitter introduces DM button for brands to communicate directly with users → To catch up with……
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
