…organization and volunteer our PR services, so I decided to pitch local news stations about an upcoming event we were having. Heeding my professor’s advice, I drew up a pitch……
Read On from 5 Tips from a PR Professional on How to Pitch a TV Producer
…stuffy during a discrepancy. If that’s not your brand’s style, why should treating customer service experiences be any different? Below are a few tips for keeping your brand’s voice natural……
Read On from Keeping Consistent: Customer Service on Social Media
…pitching is an integral part of daily life for PR professionals. While the circumstances surrounding each pitch vary, at lotus823, we follow a general set of rules to give us……
Read On from Pitch Perfect: The Do’s and Don’ts of Writing a PR Pitch
With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after……
Read On from Marketing Do’s and Don’ts for Your New Product Launch
…to win over. We have previously discussed the differences between marketing to Gen Z vs. Millennials, so here are some tips to implement in your brand’s marketing strategy to reach……
…their Stranger Things: The Experience campaign, in New York, San Francisco, London, and more. Some actors even made surprise appearances to really build an in-person relationship with their fans. ……
Read On from Experiential Marketing 101: Everything You Need to Know
It’s all too easy to get so caught up in the hustle and bustle, and the chase for wins, that you forget to take a moment to slow down and……
Read On from Find Your Work-Life Balance for Continued Success (and Sanity!)
So you’re fresh out of college and looking for a job in digital marketing. Armed with an addiction to Snapchat and hashtags, a job in social media is a no……
Read On from 7 Attributes of Successful Social Media Managers
It’s the most wonderful time of the year! Q4 is just weeks away, meaning the holiday season is right around the corner. While some consumers may not have quite finalized……
Read On from The Key to a Successful PR Campaign for the Holidays
…your business’s full potential with customers, promotions, and marketing abilities. Customizing your sites to work in conjunction with your target audiences and business goals is a sure way to optimize……
Read On from You’re LinkedIn – Now Tell The World About Your Company!
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
