lotus823’s Biggest Wins of 2019
…website, increasing traffic by 121% and new users by 112%. We were named a Platinum winner for the success we achieved. 2019 Inc. Best Workplaces Our team was thrilled to……
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5 Tips from a PR Professional on How to Pitch a TV Producer
…organization and volunteer our PR services, so I decided to pitch local news stations about an upcoming event we were having. Heeding my professor’s advice, I drew up a pitch……
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Keeping Consistent: Customer Service on Social Media
…stuffy during a discrepancy. If that’s not your brand’s style, why should treating customer service experiences be any different? Below are a few tips for keeping your brand’s voice natural……
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Pitch Perfect: The Do’s and Don’ts of Writing a PR Pitch
…pitching is an integral part of daily life for PR professionals. While the circumstances surrounding each pitch vary, at lotus823, we follow a general set of rules to give us……
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Marketing Do’s and Don’ts for Your New Product Launch
With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after……
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4 Tips for Marketing to Gen Z the Right Way
…to win over. We have previously discussed the differences between marketing to Gen Z vs. Millennials, so here are some tips to implement in your brand’s marketing strategy to reach……
Experiential Marketing 101: Everything You Need to Know
…their Stranger Things: The Experience campaign, in New York, San Francisco, London, and more. Some actors even made surprise appearances to really build an in-person relationship with their fans. ……
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Find Your Work-Life Balance for Continued Success (and Sanity!)
It’s all too easy to get so caught up in the hustle and bustle, and the chase for wins, that you forget to take a moment to slow down and……
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7 Attributes of Successful Social Media Managers
So you’re fresh out of college and looking for a job in digital marketing. Armed with an addiction to Snapchat and hashtags, a job in social media is a no……
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The Key to a Successful PR Campaign for the Holidays
It’s the most wonderful time of the year! Q4 is just weeks away, meaning the holiday season is right around the corner. While some consumers may not have quite finalized……
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