…The more ways you showcase products and services, the more chances you have of driving traffic to your website and other social media platforms. Instagram Reels is proving to be……
Read On from Instagram Reels: Your Guide to Instagram’s Latest Feature
…gain insight into your audience’s content preferences. Not only can your brand better understand its audience, but it can also give its audience a first-hand look at any upcoming projects….…
…their target audiences and improve overall engagement. In the last year, social media giants Amazon, Instagram, TikTok, Pinterest, and Snapchat have all introduced their own format of live shopping, similar……
Read On from November Highlights: Digital Marketing & Industry News
…Seeing ‘Mature’ Content Like movies and video games, TikTok will be enacting a content maturity rating system to prevent younger audiences from seeing videos that are inappropriate. The rating system……
Read On from July Highlights: Digital Marketing & Industry News
…is an excellent opportunity for shoppers to score brand-name tech, kitchen appliances, furniture, clothing, toys, beauty products, and more for Black Friday-like prices. New daily deals and short-term flash deals……
Read On from June Highlights: Digital Marketing & Industry News
As the year ends and the festive ambiance fills the air, December introduces a whirlwind of excitement in the realm of digital marketing. Amid the holiday cheer, this month witnessed……
Read On from December Highlights: Digital Marketing & Industry News
…offer kudos, titled “Horn Toot!” You read right, “horn toot!” Sometimes our social media services garner PR-oriented results even when PR isn’t the client’s primary service (this happens when a……
Read On from The lotus823 Integrated Marketing Language? Teamwork.
…large convention halls. Stay tuned as we gear up for the biggest show of the year: CES 2014! Is your company going to be at CES? Take us with you!……
Why working at lotus823 is better than working at any other public relations agency. We’ve just wrapped up CES week. And, if you work in public relations for consumer electronics……
…We’re all so proud of you, Beth! September has come to an end, which means January is another month closer. Why are we looking to January, you ask? CES 2016……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
