…helping families and friends enjoy their outdoor cooking experiences since 2008. In 2018, The Fulham Group began a partnership with lotus823, seeking assistance with managing the brand’s marketing activities, including……
…benefit for both raising awareness about the brand in front of target audiences, and in supporting the manufacturer’s preferred retailers. The initial collaboration with Target Does It Again featured a……
…featuring the products. To further leverage their strong audiences, each giveaway included a requirement of following Roborock’s identified social channel, allowing the brand to gain new audiences for future promotions….…
Read On from Public Relations & Influencer Marketing for Roborock
…Internet and watched the nature of online platforms, like AOL and Facebook, go from areas for conversational, personal branding to crucial places where businesses must be active to thrive as……
Read On from The Top Three Reasons Why Social Media is Made for Businesses
The connected home is becoming less of a fantasy only seen in The Jetsons and sci-fi movies. During CES 2014, CNET hosted a Connected Home panel speaking about the emergence……
With the business industry changing regularly, clients are in need of connecting with agencies that are able to adapt to changes and can integrate all available services. Being an integrated……
…describe your services at lotus823? Specifically, what is the difference between digital marketing and PR? Nancy Kohlreiter: Our services are built to deliver a custom, holistic marketing approach to brand……
Read On from Public Relations vs. Digital Marketing: What’s the Difference?
…the merchant), cost-per-install (for apps on mobile devices), and cost-per-download (for software). Although affiliates do run simple pay-per-click or cost-per-impression ad campaigns, it is in the best interest of the……
Read On from What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo
…the opportunities for sales to spike are endless. The question is: how can you maximize your chances for success by using social media to reach your customers in their natural……
Read On from Social Media Marketing Tips for the Holiday Season
…include a variety of new, helpful tools, such as advanced reporting functionality. Instagram Announces New Ad Options for Stories, Including Canvas Ads Instagram is adding more creative options for ad……
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
