Time after Time: Déjà vu in the Integrated Market
We’ve all had it before. It’s a sense that we’ve been here before, that we’ve said these things to these people, but we know in our hearts that this moment...
Celebrity Branding and What it Can Teach Us
Confession: I love celebrities. I read People.com daily and I am obsessed with being “in the know.” Having recently joined the lotus823 integrated marketing agency, I quickly made it apparent...
#ThrowbackThursday: Getting Back to Basics in the “Digital Age”
“The history of communication is mankind’s search for ways to improve upon shouting.” (via http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/) The smoke signal is one of the world’s oldest forms of communication and yet, in...
Integrating Influencer Engagement Into Your Marketing Strategy
“How can I get more Facebook likes and Twitter followers?” Often I wonder if social media strategists like myself wince a little every time they’re asked that question. It’s a...
How to Write Effective/Affective Content
In integrated marketing, effective content is affective content. Think of your business message as a lonely child in a vast new world, poised to embark on a spiritual journey through...
How to Extend Your Reach on Social Media
You’re surely familiar with old adage of “reach exceeding grasp.” If people read your content and then their people will read it through your people, it spirals outwards again further,...
lotus823 Infographic: The Many Colors of an Integrated Marketing Team
What does your favorite color say about your personal brand? Do people gravitate towards brands they personally identify with? Articles recently published in Fast Company and Entrepreneur examine the science...
Communicating Effectively: Wise Words From Our Integrated Marketing Agency
The key to a successful marketing campaign is communication. Integrated marketing is a conversation between company and customer, where proper branding speaks clearly about a product’s worth. Like so many...
Marketing Strategies With Superhero Powers
Summer is a bombastic time. Epicurean blockbusters saturate the theaters, larger-than-life hip-hop records drop, and it’s the season when our hemisphere is closest to the sun. We feel our astral...
Digital Marketing: A Machine of Perpetual Motion
Marketing professionals know that things rarely ever stay the same. Whether you’re a PR practitioner, community manager, or SEO guru, change is the engine that drives the digital marketing industry....
