You’ve heard it before: Teamwork helps productivity, and productivity is the bottom line when things just have to get done. In the integrated marketing space, there’s always a list 15 miles long of priority items to accomplish. When you hit the wall of juggling tasks, there is nothing better than having a team to lean…
Read On from The lotus823 Integrated Marketing Language? Teamwork.
Today is Thomas Jefferson Day! Celebrate the birthday of one of our founding fathers, Thomas Jefferson, who drafted the Declaration of Independence. “I like the dreams of the future better than the history of the past.” ~Thomas Jefferson …
The workday always makes me feel hungry. Whether sorting e-mails, corresponding with clients or pitching new products, the brainwaves used at work seem to burn more calories than my nightly runs. That busy feeling is something we all crave and thrive on at lotus823. Whether the public relations team is vigorously pitching a new product…
Read On from An Integrated Approach to Lunchtime in a Search Engine Marketing Environment
Are you looking for a marketing internship in New Jersey this summer? You can intern with a group of friendly and creative marketing savages at lotus823. Our interns are exposed to a mix of public relations, search engine optimization (SEO) and social media marketing (SMM) strategies during their marketing internship experience, giving them essential knowledge…
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you covered! As we moved away from winter and into the spring, we took you through the many different aspects of social media. Our blog post…
Read On from Integrated Marketing Monthly Roundup – March 2013
Pinterest Positivity. Indulge in some Monday-oriented quotes from Pinterest. You’ll come across gems such as this: Quote it Out. Are you the type that simply loves a good old plain text quote? We got you: For your Facebook page: Dear Monday, Thanks for having the word “mon” in you. That’s French for “mine,” in case…
Read On from Monday Mantras from an Integrated Marketer’s Perspective
There is so much to learn as a college student and intern. I would never knock my school or the education I received, but if it weren’t for my internship at lotus823, I would be graduating with a semi blindfold when it comes to certain marketing skills. Search Engine Optimization (SEO) is a phrase I…
Read On from An Unexpected Lesson At My PR Internship: Search Engine Optimization
Twitter is a great platform for a number of things. It can be used to advertise, to communicate with people you normally couldn’t talk to, or can even be used as a public journal (“Dear world, I woke up today! #noonecares”). Twitter is everywhere and more and more people are using it every day. The…
Read On from 3 Twitter Security Tips to Keep Your Account Secure
The search for the perfect honey mustard is an art. Yes, an art – to which I’ll add that it’s an art I have dedicated myself to experiencing and analyzing for many years now. One could say, I’m more adept in this pursuit than to that of finding a mate. I know exactly what I’m…
When something goes wrong with a product or service, the customer needs a way to complain. Until somewhat recently, customers were forced to make phone calls directly to the company if they had an issue. Now, customers are using social media sites to voice their complaints. It is much easier and less time consuming to…
Read On from 5 Social Media Tools to Enhance Customer Service
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
July 14, 2025
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out. 3 CES Marketing Opportunities to Hop On Now 1. CES...
Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
