Prepping Your Amazon Store for the Holidays
Is your brand’s Amazon store ready for the 2021 holiday season? The COVID-19 pandemic has drastically shifted how consumers shop and it can be expected that many consumers will turn...
CES 2022: How to Prepare for a Digital Trade Show
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer...
July Highlights: Digital Marketing & Industry News
Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though....
The Benefits of Public Relations
Building relationships with top-tier consumers and trade editors allows your brand to make an organic, long-lasting impression. In fact, 92% of consumers trust earned media over promotional advertisements. This week,...
Amazon Prime Day: Everything Your Business Needs to Know
Amazon’s annual savings event is quickly approaching! This year, the site is back with its summer-focused sale after COVID-19 forced last year’s event to be pushed into early fall. The...
Mental Health Awareness Month
The month of May is observed as Mental Health Awareness month across America. In aims of removing the stigma around mental health, organizations across the nation dedicate their time to...
TEDxAsburyPark: Describe the Most Passionate Person You Know
We are proud to share that our co-founder and managing partner David Hernandez has been selected as a TEDxAsburyPark speaker for this year’s topic about “Passion.” TEDxAburyPark will take place...
Find Your Match: Hiring the Right Public Relations Agency
Thinking about hiring a PR firm? Whether this is a process that you have gone through in the past or your brand new business is looking for experienced PR professionals...
3 Ways Teambuilding Helps Spark Creativity
As an integrated marketing communications agency, we understand the value and necessity of creativity. Whether we’re building a public relations or social media campaign, or putting the final touches on...
Summer at the Jersey Shore with lotus823 – Digital Marketing Roundup
Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands...
