Marketing Do’s and Don’ts for Your New Product Launch
With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after...
The Inspired Home Show 2022: A Week in Review
Following a two-year hiatus due to the coronavirus pandemic, The Inspired Home Show returned in-person to Chicago’s McCormick Place on March 5-7, 2022. Formerly known as the International Home and...
5 Benefits of Having a Brand Ambassador Program
Brand ambassadors are a great tool to assist companies in their marketing efforts. Whether with a small or large business, brand ambassadors can help companies tap into their target market...
Factors to Consider When Planning a Google Ads Strategy
Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and...
CES 2022: A Review of the First Hybrid Show
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling...
December Highlights: Digital Marketing & Industry News
December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs,...
Marketing Tips for the Best-Ever Black Friday
Now is the time to start prepping your holiday marketing campaigns! With Black Friday and Cyber Monday setting online shopping records last year – surging nearly 22% year-over-year, 2021 doesn’t...
September Highlights: Digital Marketing & Industry News
Throughout the month of September, Instagram began testing new content features and Facebook outlined the impact of Apple’s data tracking app. We rounded up this month’s most important industry news...
Case Study Spotlight: Mackie
For over 10 years, we have continued to exceed clients’ expectations in a multitude of industries. One recent example of our work in the music and audio industry is our...
CES 2022: Important Updates Your Brand Needs to Know
The CES 2022 countdown is on! Since we first looked at the upcoming trade show, the Consumer Technology Association (CTA) has released updates regarding health and safety protocols, mask mandates,...
