Crafting a great media pitch is key to attracting top-tier journalists, bloggers, and influencers. It’s not just about thinking like a journalist and tailoring your pitch—it also needs to be interesting, brief, and relevant. Mastering this skill is crucial if you have a story that deserves attention. Join us as we explore the basics of…
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As July ends, it’s time to round up the latest developments in digital marketing news! From the most recent social media updates to industry trends and campaigns, here is everything you need to know from the last month. Social Media Updates Meta Introduces “Threads” Meta’s Twitter alternative, “Threads” is the latest app to be…
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There is no doubt that email marketing is a great technique when it comes to engaging with current or future clientele. While writing an email may seem simple enough, creating and crafting an effective email copy is what garners interest, business, and forms long lasting relationships. It may seem like an overwhelming task, but the…
There are around 4 billion daily email users according to Statista, and this number is projected to grow to 4.6 billion by 2025. Utilizing email in your marketing strategy is a quick and ensured way that you are reaching customers and encouraging them to shop again. However, making sure they sign up for your email…
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Email marketing is a great way to form and maintain connections, while also being an opportunity for your company to showcase clear branding. Design is another form of communication that can reinforce your brand’s message. Making intentional choices when creating email templates allows your external communication to share the most essential information while also being…
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Choosing the right email marketing service is at the root of the success of your campaigns. With the right software, you can reach your customers and drive sales more efficiently. But how does one choose the best option in a sea of hundreds of different providers? Let’s start off with what to look for in…
March was no ordinary month when it came to digital marketing and industry news. Being aware of the updates and affairs occurring in the industry allows you to be best informed when making decisions that can directly affect your brand. With so many things going on in the world, we know it can be hard…
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Animal lovers through and through, our team loves assisting pet brands with building their visibility, credibility, and reputation. To drive brand awareness for our clients’ pet products, we target the best media opportunities and partnerships with well-known industry influencers. Want to take full advantage of the many benefits digital marketing provides in reaching relevant audiences…
In a fast-paced digital world, brand recognition and originality are not as simple as it once was. To stand out in the crowded marketplace, brands must focus on a combination of digital marketing and public relations efforts. An integrated marketing campaign is the perfect strategy that can help build exposure across a multitude of platforms….
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Now is the time to start prepping your holiday marketing campaigns! With Black Friday and Cyber Monday setting online shopping records last year – surging nearly 22% year-over-year, 2021 doesn’t show any signs of slowing down. Looking to make the most out of your Black Friday marketing plan this year? To ensure your brand is…
An effective email marketing strategy opens up a plethora of opportunities for maximizing brand awareness and sales for your online store. As previously discussed in our blog post, Email Marketing 101: What Your Brand Needs to Know, there are different types of campaigns available for nurturing leads and converting them into customers. Learn more about…
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.6.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ sticky_enabled=”0″] As one of the first forms of digital marketing, email marketing campaigns remain one of the most cost-effective tools a brand can utilize. With the number of global email users set to reach 4.48 billion…
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How often do you run A/B tests in your e-mail marketing campaigns? If you are currently racking your brain trying to think of the last time – if ever- you ran an A/B test, then it is time to revamp your strategy! “But, I follow all of the e-mail marketing best practices,” you try in…
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LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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