April Highlights: Digital Marketing & Industry News
Spring sparks a new beginning for many individuals and the same goes for businesses. From new platforms being promoted, AI-generated Stories, and new Google updates, there has been a lot of movement this past month from our everyday social media and search engine...
The Rise and Fall of Snapchat
From Kylie Jenner’s tweet causing a major drop in stocks, to large employee layoffs meant to “streamline and unify” the engineering team, Snapchat finds itself in the tangles of a brand crisis. The platform’s latest update has left many users turned off and...
Employee Appreciation Day
March 2nd was Employee Appreciation Day and we felt it was only fitting to center a blog around the holiday! From Friday team lunches to company outings, we share a lot of time together. In all of this time we have created so many memories, so we asked our team what...
February Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
During the peak of Q1 came a slew of new updates to social media and digital marketing. In February, Instagram rolled out several new features that users and marketers alike will appreciate. From the ability to automatically publish scheduled Instagram posts via...
IH+HS 2018 Tips & Tricks
Before we know it, we’ll find ourselves amongst the hustle and bustle of the International Home and Housewares Show in Chicago. From March 10th through the 13th, 2018, more than 2,200 exhibitors will be showcasing thousands of new products at McCormick Place. With...
The Role of Thought Leaders For Your Brand
Thought leadership can evolve a brand, skyrocketing it to new heights, but if a carefully calculated approach is not put in place, poor thought leadership can ultimately damage a brand’s reputation. Utilizing a thought leader can result in a positive reputation and an...
Celebrating Galentine’s Day 2018
With women dominating the media in the past few months, lotus823 wanted to celebrate Galentine’s Day. In the words of Leslie Knope, Galentine’s Day is best described as “Ladies celebrating ladies” -- but we are inviting everyone to celebrate! The lotus823 team was...