#TBT: Apple’s Latest and Greatest Throughout the Years
It’s the moment we’ve all been waiting for. The latest iPhone will soon arrive. Or, we’re awaiting getting the last iPhone free with an upgrade. Apple’s surely hooked us. And,...
PR Strategies That Work for B2B and B2C Clients
As a public relations and content marketing agency, we develop strategies for both B2C (business to consumer) and B2B (business to business) brands with a wide range of products and...
Recipe for Social Media Marketing Success
lotus823 is excited to announce the beginning of our guest blogger series! This is our first installment and we’re glad you’re here to be a part of it. To see...
Maximizing Your Facebook Organic Reach
A lot has changed since the original Facebook debuted in 2004. It seems that even a lot has changed since last year. Back in May and June of this year...
The Elements of Planning a Media Event
Recently, I had the opportunity to plan a product launch event for one of our clients, and while stressful at times, I loved being part of the process. Now that...
The Art of Content Marketing
We are loaded with content on a daily basis. It’s a marketer’s job to create fresh, engaging material that breaks through the clutter and helps your brand earn the consumers’...
lotus823 Announces Christine Rochelle’s New Role as Director of Digital Marketing & Operations
We are thrilled to announce that Christine Rochelle has been promoted to Director of Digital Marketing & Operations. Congratulations, Christine! In her new position, Christine will lead the digital marketing...
Social Media Experiment: Foodies Take Over Applebee’s Instagram
The reality is that Applebee’s and I tend to have a very different overall definition of what “a foodie” is in general. The good news is that there is definitely...
On-Site Support: How To Rock A Trade Show
Throughout the past year, I’ve had the opportunity to work directly with clients both off-site and on. In the office I am working daily to maintain accounts through monitoring for...
Move Over July, It’s Christmas In August
It’s usually true that the early bird gets the worm. At lotus823, we concur with this saying, especially when we start to think about holiday gift guide pitching. If you’ve...
