It seems numerous social media outlets and the Internet are the proven “go-to” and reliable news source for most, but which sources are actually here to stay? There’s one online strategy that can benefit many companies and give them something they strive for – an edge. Blogging. There are myths that could cloud someone’s perception…
Can you believe it’s already October? We can’t! Lets take a quick look back on September’s digital marketing blogs….
Lets face it; the day where marketing via print materials were a company’s main focus is long gone. As PR agencies send press releases through email and prefer digital media kits to mailing hefty brochures, does this mean you should take the idea of traditional print marketing and advertising completely out of your strategy? Actually,…
Read On from Traditional vs. Digital Marketing: Finding the Happy Medium
The consumer electronics industry is always bursting with new and exciting products, and the best place to see these innovations is at CE tradeshows. Below are some of the can’t miss shows coming up: The Luxury Technology Show: October 15, 2014 | Los Angeles, CA Attendees of the Luxury Technology Show are introduced to the…
Read On from Upcoming Consumer Electronics Events To Look Out For
Have you hit a creative block? Or maybe just need some inspiration to help get you through your day? TED Talks often help me when I’m facing a challenge, be it at work or in my personal life. TED is a non-profit organization devoted to “ideas worth spreading.” They offer up some amazing knowledge from…
Read On from Need Some Inspiration? Top TED Talks for Marketers and PR Pros
Prior to joining lotus823, I worked for a large, global PR agency where my colleagues were based in San Francisco, Chicago, Boston, and Washington, D.C. While I had the chance to meet most of my teammates in-person, there were a few I never met face-to-face, including my direct manager. When I joined lotus823, I entered…
Read On from A Day in the Life of a PR Pro – East Coast vs. West Coast
Summer has come to an end but the content never stops. Check out our PR and digital marketing news, tips and advice from August 2014….
It’s the moment we’ve all been waiting for. The latest iPhone will soon arrive. Or, we’re awaiting getting the last iPhone free with an upgrade. Apple’s surely hooked us. And, we’re always waiting with baited breath. Tech moves a mile a minute. It’s easy to forget how far we’ve come: 2000 “Apple® today introduced a…
Read On from #TBT: Apple’s Latest and Greatest Throughout the Years
As a public relations and content marketing agency, we develop strategies for both B2C (business to consumer) and B2B (business to business) brands with a wide range of products and services from consumer electronics to AV solutions. While many people would consider B2C and B2B communications to be quite different and incompatible, our experience has…
Read On from PR Strategies That Work for B2B and B2C Clients
lotus823 is excited to announce the beginning of our guest blogger series! This is our first installment and we’re glad you’re here to be a part of it. To see all of our posts from our guest bloggers click here. If you would like to be a guest blogger for The lotus Position click here. …
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
