WHAT: “Radio by the people.” WHAT Makes It Different: Unlike most social communities, Anchor FM is ALL about audio. It allows users to record and share up to two minutes of audio with anyone who follows their stream. It does not, however, allow photos or videos. It’s as if Vine started to podcast. WHAT Is…
lotus823 is proud to announce our latest award win in Bulldog Reporter’s 2015 Bulldog Digital/Social PR Awards program! Our agency won a Silver Bulldog Award in the “Best Use of Digital/Social for a Consumer Technology Campaign” category for our work with Audio-Technica. The award represents our success in amplifying the legacy brand’s digital presence, including…
Read On from lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award
Did you know the Hispanic market is the largest and fastest growing U.S. consumer group? As the landscape evolves and Latinos continue to lead in the adoption of new platforms and technologies when it comes to social media, mobile and e-commerce, we can see how a brand’s investment into Hispanic Marketing has the ability to…
Read On from Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy
Spring has sprung here at lotus823! As March fades away and April begins, we are excited about Q2 and some of the changes we’ve seen in the digital marketing space this month. Let’s take a look back at some of the topics we thought were relevant in March: What is Newsjacking? While you may not…
Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved” by that celebrity. But, what happens when the beloved celebrity makes a mistake? How does this affect your brand and what do you do? The…
Read On from Marketing Case Studies: Celebrity Endorsements Gone Wrong
In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to envy this chance circumstance and want to use it to their brand’s advantage. There are a few things to consider, however, before jumping into your…
Read On from When It Makes Sense for Your Brand to Join a Social Media Trend
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But what exactly IS newsjacking? To put it simply, newsjacking is the act of leveraging trending topics to generate attention and boost brand exposure. It sounds…
Read On from What is Newsjacking? The Good, the Bad and the Ugly
From the hype of SuperBowl 50 to Instagram adding support for multiple accounts, it’s been a great month! Now let’s recap some of our most exciting happenings from February: Nancy Kohlreiter Appointed Chief Operating Officer of lotus823 Big news! lotus823 recently appointed Nancy Kohlreiter Chief Operating Officer of our award-winning integrated marketing communications agency. Nancy brings 20…
The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies, bringing together more than 150,000 attendees annually. Held in Las Vegas every January, many CE companies and marketers may now be breathing their sigh of relief—the chaos is over. But, not for long. Planning…
lotus823 is excited to announce the recent appointment of Nancy Kohlreiter as Chief Operating Officer of our award-winning integrated marketing communications agency. In her new role, Nancy will manage lotus823’s overall corporate vision with a key focus on efficiently managing the agency’s future expansion and plans for growth, ensuring financial strength and operating efficiency along…
Read On from lotus823 Appoints Nancy Kohlreiter as Chief Operating Officer
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
