I pledge my allegiance, to the flag…for which it stands…as a sequence of boolean bits. It’s been two years since President Obama created the United States Digital Service (USDS), which lies as part of the Executive Office of the President to, “accelerate efforts to improve and simplify the digital experience between individuals, businesses, and the…
Read On from The U.S. Digital Service: Where Tech Nerds Go To Save the World
Digital marketing. Content marketing. Performance marketing. Affiliate marketing. The industry is jam-packed with descriptors that can seem quite vague, especially if it’s not part of your day-to-day. On our blog we often talk about digital tactics such as influencer relations and social media content, but for one question always remains: What else can we do…
Read On from What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo
At lotus823, we provide each client with a customized blend of digital marketing, public relations, and social media strategy, all based upon the brand’s unique needs. We’ve been working with Peerless-AV, a leader in innovative audio and video solutions and accessories, for the past few years, providing a range of services to help bolster the…
Read On from Marketing Approach for Peerless-AV: Q&A with Strategist Beth Gard
Walking into lotus823 on the first day of my internship I had no idea what to expect and was hoping that I was about to embark into my first real public relations experience. Let me take a step back and explain what brought me to the front doors of lotus823. As a rising marketing student…
Read On from Learning from Passion: My Intern Experience at Lotus823
It’s been a whirlwind month here at lotus823, from braving heat waves to catching ‘em all on Pokémon GO! The dog days of summer didn’t keep our team from sharing their insights on all things digital marketing, read on to catch up on everything you missed. My Giant Leap into the PR Industry This summer…
In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever before. There are, of course, tried and true marketing tactics for consumer electronics products, including experiential marketing and attending the world’s largest consumer electronics show,…
Read On from 4 Proven Marketing Tips for Consumer Electronics Brands
Over the past two weeks Pokémon has taken the world (and the lotus823 office) by storm. No, it’s not 1998 and no we’re not playing Gameboy! I’m talking about Pokémon GO, a new augmented reality game launched earlier this month. The game has Pokémon trainers around the world hooked and is racking up record-breaking returns…
There’s no denying that the smart home industry is booming! From refrigerators that can communicate ketchup shortages to garbage cans that directly sync to iPhones, countless Americans are now living in connected homes. Ironically enough, while the technology landscape is rapidly changing in time with the smart home movement, marketing professionals are evoking traditional tactics…
Read On from Marketing Insights into the Fast-Growing Smart Home Industry
Summertime is often met with a slower-paced schedule. While this may or may not be true depending on your client base, you will likely find an hour or two here and there surrounding holiday weekends and client vacations where you’re not on a tight deadline. At lotus823, we like to take advantage of this extra…
Read On from Marketing Pro Tips: 4 Ways Your Agency Can Prepare for Q4 this Summer
On my first day of diving into my lotus823 internship experience, I honestly had no idea what to expect. Based on my experience with other internships, I assumed that most of my duties would entail grabbing coffee, printing papers, and filing, with a hope that I would gain a sliver of experience in the field…
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
