We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are called Brand Ambassadors. Due to their influence over a particular community, brands select these recognizable folks to amplify their message surrounding one-off campaigns or long-term…
Read On from Tips for Success: 4 Questions to Start off your Brand Ambassador Program
As August comes to a close we’re one step closer to saying goodbye to summer and hello to Q4! August brought with it some big news in the world of social media and public relations, catch up on everything you missed in this month’s roundup. Learning from Passion: My Intern Experience at lotus823 Last month…
Thinking about hiring a PR firm? Whether this is a process that you have gone through in the past or your brand new business is looking for experienced PR professionals for the first time, there are certain things that should be considered. With so many agencies to choose from, it certainly can be an overwhelming…
Read On from Find Your Match: Hiring the Right Public Relations Agency
I pledge my allegiance, to the flag…for which it stands…as a sequence of boolean bits. It’s been two years since President Obama created the United States Digital Service (USDS), which lies as part of the Executive Office of the President to, “accelerate efforts to improve and simplify the digital experience between individuals, businesses, and the…
Read On from The U.S. Digital Service: Where Tech Nerds Go To Save the World
Digital marketing. Content marketing. Performance marketing. Affiliate marketing. The industry is jam-packed with descriptors that can seem quite vague, especially if it’s not part of your day-to-day. On our blog we often talk about digital tactics such as influencer relations and social media content, but for one question always remains: What else can we do…
Read On from What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo
At lotus823, we provide each client with a customized blend of digital marketing, public relations, and social media strategy, all based upon the brand’s unique needs. We’ve been working with Peerless-AV, a leader in innovative audio and video solutions and accessories, for the past few years, providing a range of services to help bolster the…
Read On from Marketing Approach for Peerless-AV: Q&A with Strategist Beth Gard
Walking into lotus823 on the first day of my internship I had no idea what to expect and was hoping that I was about to embark into my first real public relations experience. Let me take a step back and explain what brought me to the front doors of lotus823. As a rising marketing student…
Read On from Learning from Passion: My Intern Experience at Lotus823
It’s been a whirlwind month here at lotus823, from braving heat waves to catching ‘em all on Pokémon GO! The dog days of summer didn’t keep our team from sharing their insights on all things digital marketing, read on to catch up on everything you missed. My Giant Leap into the PR Industry This summer…
In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever before. There are, of course, tried and true marketing tactics for consumer electronics products, including experiential marketing and attending the world’s largest consumer electronics show,…
Read On from 4 Proven Marketing Tips for Consumer Electronics Brands
Over the past two weeks Pokémon has taken the world (and the lotus823 office) by storm. No, it’s not 1998 and no we’re not playing Gameboy! I’m talking about Pokémon GO, a new augmented reality game launched earlier this month. The game has Pokémon trainers around the world hooked and is racking up record-breaking returns…
Top AI Trends Brands Should Watch to Stay Competitive
March 23, 2026
Artificial intelligence (AI) has quickly moved from a marketing experiment to an everyday business tool, and marketing teams are feeling that shift in real time. Brands across industries are using AI to create content faster, understand audiences more deeply, and deliver more personalized experiences. So what are the most important AI marketing trends brands should...
Read On from Top AI Trends Brands Should Watch to Stay Competitive
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
