2023 Pet Industry Trends & Highlights
According to the American Pet Products Association, 66% of households own a pet in the U.S., that’s 86.9 million homes! Pet owners know, your furry friend is considered family and they deserve only the best products, food, and more! That’s why it isn’t surprising...
Google Advertising: The Search Is On
In our previous blog, Google Advertising 101, we briefly discussed the key differences between Search and Display ad placements. So, if your brand is looking to capture the attention of users actively researching a product or service your brand offers, then Google’s...
July Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Social Media Pinterest Unveils New Video Capabilities for Brands Since Pinterest went public in April, the platform has been steadily rolling out new e-commerce features, making it an ideal social platform for business. This month, Pinterest introduced new video...
Marketing Automation 101: Tips and Best Practices
Marketing automation is a powerful way of ensuring your messaging reaches the right people at the right time, in turn helping your business to save time and improve results. In fact, data shows that businesses using marketing automation to nurture prospects see a 451%...
Google Advertising 101
With an average of 3.5 billion Google searches per day, if your business isn’t advertising on the network in 2019, you are likely not reaching your target consumers at the right time or in the right place. And with 63,000 searches per second on any given day, reaching...
Social Media Advertising Best Practices: Snapchat
Looking to incorporate Snapchat ads into your marketing strategy, but not sure where to begin? Not to worry, we’ve got it covered! We are adding to our collection of social media advertising best practices with Snapchat. With over 300 million active users, there is...
Why You Need a Strong Amazon Marketing Strategy
The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping the e-commerce behemoth monthly. With 1-2-day delivery times and the convenience of one-click purchasing, consumers are treated to the ultimate in seamless shopping with...