No brand is more synonymous with holiday marketing than Coca-Cola. From their iconic representation of Santa Claus to their beloved polar bears, Coca-Cola has produced memorable Christmas and winter themed ads for over eighty years. Over the course of time, these ad campaigns have become a holiday tradition. Think about it, has the holiday season…
As the leaves change and the temperatures cool down, our team is gearing up for the busy holiday season! Throughout the month of October our team shared valuable insights on the world of PR and social media. Miss one of our posts? You’re in luck; they are all here in our October Digital Marketing Roundup…
Social media. It’s the worldwide neighborhood. We have been given this huge opportunity to connect with people all over the world. Are you taking advantage of it? We’d be surprised to hear if you weren’t on social media yet (unless you’re a new brand of course). But if you’re not and you’re looking to dive…
While “the holidays” normally make marketers think of the Christmas season, there truly is no time of year that doesn’t warrant a campaign. Each year, it seems as though back to school ads start earlier than ever and the gaps between Halloween, Thanksgiving, Christmas, and New Year’s campaigns are slim to none. As marketers, how…
With the wildly unpredictable and fast paced nature of the news, attempting to capture the media’s attention can certainly feel like a brutal round of The Hunger Games. Alas, media pitching is an integral part of daily life for PR professionals. While the circumstances surrounding each pitch vary, at lotus823, we follow a general set…
Read On from Pitch Perfect: The Do’s and Don’ts of Writing a PR Pitch
Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done before they head to Vegas in January! Join us on the road to CES 2017 as we share the team’s insights and advice for those…
The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled with folks who’ve traveled the world to announce new products, exhibit their brand, or simply check out the plethora of innovation. CES has been a…
Now that you’ve begun planning for CES 2017, it’s time to start thinking about your goals. Of course, the main goal of any consumer electronics brand attending this monstrous tradeshow is to increase exposure. What better way to do that than to make some worthwhile connections with media professionals and outlets who can put your…
Huge crowds, client meetings, product launches – there’s a lot for PR pros to juggle during CES week. Planning for CES can be overwhelming, especially for a first time attendee. Luckily we have some CES veterans in the office that shared some valuable insights on what first time CES attendees absolutely need to know. Read…
We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are called Brand Ambassadors. Due to their influence over a particular community, brands select these recognizable folks to amplify their message surrounding one-off campaigns or long-term…
Read On from Tips for Success: 4 Questions to Start off your Brand Ambassador Program
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
