Social media. It’s the worldwide neighborhood. We have been given this huge opportunity to connect with people all over the world. Are you taking advantage of it? We’d be surprised to hear if you weren’t on social media yet (unless you’re a new brand of course). But if you’re not and you’re looking to dive…
A Very Spooky Month in Marketing
While “the holidays” normally make marketers think of the Christmas season, there truly is no time of year that doesn’t warrant a campaign. Each year, it seems as though back to school ads start earlier than ever and the gaps between Halloween, Thanksgiving, Christmas, and New Year’s campaigns are slim to none. As marketers, how…
Pitch Perfect: The Do’s and Don’ts of Writing a PR Pitch
With the wildly unpredictable and fast paced nature of the news, attempting to capture the media’s attention can certainly feel like a brutal round of The Hunger Games. Alas, media pitching is an integral part of daily life for PR professionals. While the circumstances surrounding each pitch vary, at lotus823, we follow a general set…
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September Digital Marketing Roundup
Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done before they head to Vegas in January! Join us on the road to CES 2017 as we share the team’s insights and advice for those…
#TBT: lotus823 Executives’ CES Adventures
The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled with folks who’ve traveled the world to announce new products, exhibit their brand, or simply check out the plethora of innovation. CES has been a…
6 Influencers to Look Out for at CES 2017
Now that you’ve begun planning for CES 2017, it’s time to start thinking about your goals. Of course, the main goal of any consumer electronics brand attending this monstrous tradeshow is to increase exposure. What better way to do that than to make some worthwhile connections with media professionals and outlets who can put your…
CES 2017: A First Timer’s Guide
Huge crowds, client meetings, product launches – there’s a lot for PR pros to juggle during CES week. Planning for CES can be overwhelming, especially for a first time attendee. Luckily we have some CES veterans in the office that shared some valuable insights on what first time CES attendees absolutely need to know. Read…
Tips for Success: 4 Questions to Start off your Brand Ambassador Program
We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are called Brand Ambassadors. Due to their influence over a particular community, brands select these recognizable folks to amplify their message surrounding one-off campaigns or long-term…
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August Digital Marketing Roundup
As August comes to a close we’re one step closer to saying goodbye to summer and hello to Q4! August brought with it some big news in the world of social media and public relations, catch up on everything you missed in this month’s roundup. Learning from Passion: My Intern Experience at lotus823 Last month…
Find Your Match: Hiring the Right Public Relations Agency
Thinking about hiring a PR firm? Whether this is a process that you have gone through in the past or your brand new business is looking for experienced PR professionals for the first time, there are certain things that should be considered. With so many agencies to choose from, it certainly can be an overwhelming…
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