Our Superbowl Marketing Roundup Whether you were rooting for your favorite team or watching by tradition, the Super Bowl creates some of the best opportunities for advertisers to join the big leagues. Over 160 million fans tune in for the big game, putting pressure on brands to create the most attention-grabbing, memorable advertisement for viewers….
Read On from The Best Ads and Social Media Moments from the 2021 Super Bowl
Case Study Spotlight: TEDx With over a decade of industry experience, we have worked with a variety of clients to develop strategic marketing plans using an integrated approach. With a combination of public relations, social media marketing, website maintenance, and brand consultation lotus823 grew TEDxAsburyPark’s overall brand awareness. Learn how we did it below! Background TEDxAsburyPark…
The start of 2021 saw many newly launched features across various social media platforms. YouTube tested out a shopping feature, Facebook redesigned its “Pages” layout, TikTok announced a new “creator portal”, and Instagram launched a “professional dashboard” for users. Continue reading for the latest updates on social media platforms and the industry below! Social Media…
Every January, we look forward to attending The Consumer Electronics Show (CES). However, due to COVID-19, the event looked very different in 2021. To keep exhibitors and visitors safe, the event went completely virtual. Over 1,800 exhibitors worldwide gathered online in the fully digital venue to discover the latest technologies and global innovators. Virtual attendees…
Read On from CES 2021: A Review of the First All-Virtual Show
Throughout our 10 years in business, lotus823 has continued to exceed client goals and deliver measurable PR and digital marketing results for many well-known brands in the housewares industry. One example of this is our recent work with CHI. With a detailed public relations strategy aimed to secure placements in top-tier publications in place, the…
In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group of consumers and are interested in the same products. However, extensive research has shown that there are dozens of key differences between the two and…
In the last month of 2020, TikTok was named the app of the year, Instagram expanded its shopping capabilities, and Twitter launched a new type of chat feature called “Spaces.” Continue reading for the December social media and industry roundup, our last one for the year! Social Media TikTok was the App of the Year…
Through our integrated marketing approach, the lotus823 team has delivered measurable results and increased media coverage for a number of clients within the housewares industry. As our team conducted an in-depth public relations campaign and conducted strategic media outreach, we grew Wolf Gourmet’s overall media presence exponentially. Check out how we did it below! Background…
There are many different steps digital marketers can take to create a website that drives browsers to perform an action. Whether it is inquiring about a service, completing a web form, making a purchase, or subscribing to an email newsletter, a visit to a brand’s website can be converted to an action or goal. To…
Read On from A Crash Course in Conversion Rate Optimization Marketing
As one of the most-used social media platforms for over a decade (with an estimated 1 billion active users), Instagram remains one of the most effective tools for digital marketers to captivate diverse audiences and help brands grow. Recently, the worldwide app sensation has adapted to accommodate the latest video-content trend with a new feature,…
Read On from Instagram Reels: Your Guide to Instagram’s Latest Feature
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
July 14, 2025
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out. 3 CES Marketing Opportunities to Hop On Now 1. CES...
Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
