How to Utilize AI in Public Relations
How can I help you today? There’s no mistaking ChatGPT’s signature greeting as it awaits its task. So, how do we use it smartly and safely? What if I were to tell you that this entire article was written solely using AI? Would you be surprised, upset, intrigued? It’s...
6 Tips for Creating a Great Amazon Storefront
Amazon is a great platform to get your product seen by millions of people every day. As a member of the Amazon Brand Registry, you can take advantage of tools such as Amazon Storefront to make your product stand out in the crowd. What is an Amazon Storefront, you may...
Google Search Ads: Everything You Need to Know to Get Started
With over a billion Google searches per day, it’s important to have a solid Google Search campaign in order to reach the right audience at the right time. If you’re just getting started, check out our Google Advertising 101 blog post. If you’re ready to launch your...
How to Create Amazon A+ Content: Guidelines and Best Practices
Amazon has given the world easy access to essentially every product, but how can brands make themselves known among all the competitors? Amazon A+ content is a feature offered to sellers who have been approved as brand owners through the Amazon Brand Registry process,...
5 Tips for Improving Your Media Outreach
Media outreach is critical for meaningful brand exposure in the target markets of your business. However, it can be overwhelming in terms of where to start, who to reach out to, and how to capture their attention. With the wide media landscape, it is important to...
April Highlights: Digital Marketing & Industry News
Everyday media and technology are changing. As always, it is important to stay up to date on the latest industry news to plan your marketing strategy ahead of time. Continue reading below to learn more about this month's highlights in social media and industry news....
5 Conversion Rate Optimization (CRO) Best Practices
A conversion rate refers to the percentage of users who visit a website and convert. The action of a visitor opting into a newsletter or adding a product to their cart is considered a micro conversion. On the other hand, when a visitor makes a purchase or signs up for...