Why Brands Should Utilize Instagram for Engagement
With the variety of social media platforms available, it can get stressful on how best to properly utilize each. For consumer brands, developing an engagement strategy not only helps with driving authentic conversations, increasing conversions and customer retention...
The Dos and Don’ts of Media Training
Whether you’re an executive or part of your company’s public relations team, there will come a time when you will be asked to speak on behalf of your company. With the help of media training, business professionals can prepare a variety of different tactics in order...
December Highlights: Digital Marketing & Industry News
It is December, which makes this our last digital marketing and industry highlights blog post for 2022! You’ve probably noticed your favorite platforms sharing your 2022 moments with you, like Spotify wrapped, Snapchat’s look back, and TikTok sharing their top...
2023 Housewares Industry Trends: How Consumers Are Embracing Life’s Moments
Home and houseware products make great gifts for any occasion, but they really make an impact for life-changing moments, such as weddings, housewarmings, baby showers, and retirements. Sponsored by Newell Brands, survey results of the 2023 International Housewares...
The 3 Best Marketing Strategies of 2022
With 2023 just a few weeks away, now is the time to reflect on the year behind us. 2022 was filled with developments in apps, trends, and advances in technology. Here are the strategies that took 2022 by storm that will likely continue to see growth in the new year....
November Highlights: Digital Marketing & Industry News
The hustle and bustle of the holiday season has arrived, and social media platforms are doing everything they can to help you navigate! This past month, apps have made updates that seem simple, but make a huge difference in our everyday lives. Continue reading for a...
Post-Crisis Recovery: Steps for Moving Forward
Experiencing a crisis can be an overwhelming experience. However, ensuring this opportunity is used as a learning opportunity to prepare for future crises can be extremely helpful. Now that you have a full understanding of crisis preparedness and management, there are...