Amazon is a great platform to get your product seen by millions of people every day. As a member of the Amazon Brand Registry, you can take advantage of tools such as Amazon Storefront to make your product stand out in the crowd. What is an Amazon Storefront, you may ask? It is a small…
With over a billion Google searches per day, it’s important to have a solid Google Search campaign in order to reach the right audience at the right time. If you’re just getting started, check out our Google Advertising 101 blog post. If you’re ready to launch your Google Search campaign, continue reading! The Benefits of…
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Amazon has given the world easy access to essentially every product, but how can brands make themselves known among all the competitors? Amazon A+ content is a feature offered to sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain…
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RED BANK, N.J. – May 10, 2022 – lotus823 has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on May 17, 2022, and prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating…
Media outreach is critical for meaningful brand exposure in the target markets of your business. However, it can be overwhelming in terms of where to start, who to reach out to, and how to capture their attention. With the wide media landscape, it is important to narrow down your outreach and find both the right…
Everyday media and technology are changing. As always, it is important to stay up to date on the latest industry news to plan your marketing strategy ahead of time. Continue reading below to learn more about this month’s highlights in social media and industry news. Social Media Updates Elon Musk Buys Twitter –…
Read On from April Highlights: Digital Marketing & Industry News
A conversion rate refers to the percentage of users who visit a website and convert. The action of a visitor opting into a newsletter or adding a product to their cart is considered a micro conversion. On the other hand, when a visitor makes a purchase or signs up for a subscription, this is called…
Read On from 5 Conversion Rate Optimization (CRO) Best Practices
You have probably heard people say that trust is a vital component of relationships. Building successful relationships aren’t just important with friends and family, but also for businesses. And the relationship between a brand and its consumer base is one of the most meaningful relationships a business can nurture. Building trust among customers is one…
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March was no ordinary month when it came to digital marketing and industry news. Being aware of the updates and affairs occurring in the industry allows you to be best informed when making decisions that can directly affect your brand. With so many things going on in the world, we know it can be hard…
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With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after its release, you need a groundbreaking launch that captivates everyone’s attention. But what does it take to make one successful? Read on as we uncover…
Read On from Marketing Do’s and Don’ts for Your New Product Launch
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
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