Integrated Marketing Agency Selected as One of the Top Agencies Based on Client Wins and Agency Values EATONTOWN, N.J. – August 17, 2020 – lotus823, an award-winning, integrated marketing communications...
June Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout June, Spotify began testing interactive podcast ads, Instagram expanded commerce access to business and creator accounts, respectively, while TikTok released a new brand and platform for marketers on the...
May Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout May, Twitter and Instagram focused on testing new platform features, rolling out a ‘Who Can Reply’ setting and an option to pin desired comments to the top of posts,...
Integrated Marketing Monthly Roundup
April Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout April, Instagram and Twitter focused on launching new content features for creators, rolling out updates to IGTV and a calendar full of weekday Tweet prompts, respectively, while Facebook released...
How Brands are Working to Become More Sustainable
In honor of the 50th anniversary of Earth Day, we are reflecting on how brands are taking the lead to create a more sustainable future. While continuing to give consumers...
The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]
Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to...
Integrated Marketing Monthly Roundup
March Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout March, we have seen brands and businesses adapt to recent coronavirus restrictions. With people using technology now more than ever, social media platforms launched creative new features to help...
Integrated Marketing Monthly Roundup
February Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout February, Snapchat and TikTok worked on launching new app features, rolling out a “swipe up to call” ad option and implementing shopping links in videos, respectively, while Pinterest introduced...
How Digital Marketing is Like Dating
From “putting yourself out there” to “building trust,” digital marketing is very similar to dating. Learn how branding a business is like finding the perfect match below! Always Look Your...
The Best Trade Shows for CE, Toys, Housewares, & Audio/AV
Trade Shows offer valuable networking opportunities, specifically face-to-face interactions, which are rated as the number one preferred method by show attendees. From consumer electronics, to toys, to housewares and beyond,...