marketing Archives | Page 4 of 6

The Benefits of Editorial Calendars for 2019 Planning

by lotus823 Staff

November 14, 2018

PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting...

Digital Marketing

October Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

October 29, 2018

As October marks the beginning of Q4 and the busiest time of the year for most companies, social media and digital marketing efforts are just as active across a variety...

Public Relations

Experiential Marketing: Tips, Tricks, and KPIs

by lotus823 Staff

October 12, 2018

With each new blog post, we are always seeking ways to educate and inform our readers about some of the marketing industry’s hottest topics. For example, we have covered themes...

Social Media

September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

September 28, 2018

With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms introducing ecommerce...

Public Relations

Best Practices for PR Pitching – Q4 and Beyond

by lotus823 Staff

September 20, 2018

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead...

Integrated Marketing

Looking Ahead: CES 2019 Predictions and Reflections

by lotus823 Staff

September 13, 2018

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Industry professionals know the feeling. One moment it’s summer and the next it’s time to gear up for the holidays and CES. In preparation for these activities,...

Company Culture

Our College Years: Memories, Experiences, and Fun!

by lotus823 Staff

September 5, 2018

With the back to school season in full swing, our team decided to take some time to remember our “glory days.” While we all still consider ourselves students as we...

Digital Marketing

The Seller’s Guide to Amazon Acronyms and Other Jargon

by Samantha Lins

July 26, 2018

Recently, I was in a meeting discussing a new client’s marketing strategy where I asked the question, “Are they planning to go the FBA or FBM route?” In response, I...

Integrated Marketing Monthly Roundup

April Digital Marketing News Roundup

by lotus823 Staff

May 1, 2017

“You can’t really know where you are going until you know where you have been.” – Maya Angelou. For the month of April, our team took a look at the...

Best Practices

5 Tips for Integrating Social Media Into Your Marketing Campaign

by lotus823 Staff

March 14, 2017

As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social...

marketing

The Benefits of Editorial Calendars for 2019 Planning

Experiential Marketing: Tips, Tricks, and KPIs

Best Practices for PR Pitching – Q4 and Beyond

Looking Ahead: CES 2019 Predictions and Reflections

Our College Years: Memories, Experiences, and Fun!

The Seller’s Guide to Amazon Acronyms and Other Jargon

April Digital Marketing News Roundup

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