February Digital Marketing Roundup
Love is in the air at lotus823! Or is that just the smell of fresh brewed coffee? It’s hard to tell. As we ventured through this month of love, our...
Falling in Love with Valentine’s Day Marketing Campaigns
Ah…Valentine’s Day! Some love it, some hate it, but we think the silver lining can be found in the half-priced chocolates we stockpile once it’s over. Check out some of...
Marketing Approach for Peerless-AV: Q&A with Strategist Beth Gard
At lotus823, we provide each client with a customized blend of digital marketing, public relations, and social media strategy, all based upon the brand’s unique needs. We’ve been working with...
Marketers Catch Pokémon Fever
Over the past two weeks Pokémon has taken the world (and the lotus823 office) by storm. No, it’s not 1998 and no we’re not playing Gameboy! I’m talking about Pokémon...
Marketing Case Studies: Celebrity Endorsements Gone Wrong
Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved”...
What is Newsjacking? The Good, the Bad and the Ugly
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But...
From Inventory to Innovation: My Intern Experience At lotus823
Editor’s Note: As we do each semester with our students, we tasked intern Connor Zazzo to write about what he’s learned at lotus823 to wrap up his time with us. We’re...
This Season’s Top Marketing: Four Campaigns From The 2015 Holiday Season
A look at the shocking, cute, unexpected, and traditional marketing campaigns this season Each year the holiday season drives brands to develop marketing strategies that will hopefully break through the...
CES 2016: Have You Started Planning?
January might seem far away when we’re only just ending September, but for marketers in the consumer electronics industry, it’s right around the corner. Instead of planning what we’ll buy...
3 Jersey Shore Businesses Who Nailed Their Branding
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing...
