Slow Down, You Crazy Child
In this episode… Join David Hernandez, host of There’s Always a Lyric, and Ilana Zalika, owner of Resound Marketing, as they discuss AI in public relations, finding everyday balance, and...
The Importance of Google Ads
The marketing world has changed dramatically in recent years, and Google Ads is one platform that has been driving this transformation. Formerly known as Google Adwords, Google Ads is a...
February 2021 Highlights: Important Industry News of the Month
February was an interesting month in marketing, with Super Bowl campaigns looking different than previous years and social media updates that took us by surprise. LinkedIn began developing their Freelance...
Case Study Spotlight: TEDx
Case Study Spotlight: TEDx With over a decade of industry experience, we have worked with a variety of clients to develop strategic marketing plans using an integrated approach. With a...
CES 2021: A Review of the First All-Virtual Show
Every January, we look forward to attending The Consumer Electronics Show (CES). However, due to COVID-19, the event looked very different in 2021. To keep exhibitors and visitors safe, the...
Case Study Spotlight: CHI
Throughout our 10 years in business, lotus823 has continued to exceed client goals and deliver measurable PR and digital marketing results for many well-known brands in the housewares industry. One...
How to Market to Gen Z vs. Millennials
In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group...
Case Study Spotlight: Wolf Gourmet
Through our integrated marketing approach, the lotus823 team has delivered measurable results and increased media coverage for a number of clients within the housewares industry. As our team conducted an...
Integrated Marketing Monthly Roundup
September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout September, LinkedIn implemented its own ‘Stories’ feature, TikTok is here to stay (for now), expanding advertising options with its new marketing partner program, and Twitter launched their ‘Holiday Hub’...
lotus823 Co-founder and Managing Partner Allison Hernandez Named One of Best 50 Women in Business by NJBIZ
EATONTOWN, N.J. – September 22nd, 2020 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce its Co-founder & Managing Partner, Allison Hernandez has been honored as one...
