A Reason To Celebrate: Tax Day Edition
Marketers love to celebrate. National hot dog day. The first day of summer. Bring your dog to work day. Anniversaries of all kinds. And of course, Tax Day. Good old...
The Best in Branding and PR: Brand Names Used as Generic Terms
In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even...
A Content Marketing Duel: Taco Bell vs. McDonald’s
All aboard the breakfast train! As you may know, breakfast is the most important meal of the day and on March 27, Taco Bell has officially launched their own breakfast...
How WhatsApp is Changing the Social Media Marketing Game
If your marketing strategy is a one-way street, you might want to revisit the drawing board before setting another campaign to go live. It’s time to make room for another...
Office Organizational Tips For The Busy Marketing Agency
The nature of our world tends toward complexity. The lines blur between the myriad media platforms we work with daily. In marketing, lines are intentionally blurred. The mixture is what...
What the Service Industry Has Taught Me About Marketing
Short Answer: (Almost) Everything I have long held the belief that one can’t simply appreciate a hard day’s work unless he or she has worked in the service industry. Whether...
