The Consumer Electronics Show (CES) is one of the biggest trade shows for the latest tech and innovation. With hundreds of thousands of attendees and tons of media coverage, it’s the perfect place to get your brand noticed and create a lasting impression. But just being there isn’t enough to stand out—you need a solid…
Looking to incorporate Snapchat ads into your marketing strategy, but not sure where to begin? Not to worry, we’ve got it covered! We are adding to our collection of social media advertising best practices with Snapchat. With over 300 million active users, there is certainly a population to be tapped by marketers on Snapchat. Like…
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Marketing projections for 2019 only further emphasize an increase in the role of social media for marketers. Considering we’ve already covered all things Facebook and Twitter, we’re adding to our collection of social media advertising best practices with Instagram. As a platform with over 1 billion users, Instagram has become a mecca for brands looking…
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PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting editorial calendars when building out PR campaigns are countless; it is an essential technique to staying relevant to editors as well as remaining on-trend in…
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As the leaves change and the temperatures cool down, our team is gearing up for the busy holiday season! Throughout the month of October our team shared valuable insights on the world of PR and social media. Miss one of our posts? You’re in luck; they are all here in our October Digital Marketing Roundup…
A place to connect with more than 300 million members, LinkedIn is the world’s largest professional social network and last Tuesday morning, they took a big step in boosting their social media marketing skills on their resume. As with all my social media, I hop on in the morning and give each network a scan to…
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“Life is not measured by how many breaths we take, but by the moments that take our breath away.” There’s no denying it. People like visuals. They’re quick, to the point and pleasing to the eye. That being said, lets not waste too much time. Instagram. It’s a name we have all come to know…
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“One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.” – Simon Mainwaring The social community that started out as a private online network for college students has turned into a great business tool for companies all over the world. With over one billion people…
![[Download New Guide] Google+ Best Practices](https://lotus823.com/wp-content/uploads/2013/09/photo-1521638704613-d1ef2eb6c7ab-1-1024x605.jpeg)
Did you know that Google+ is reportedly the second most used social network worldwide? There have been many disputes on the power behind Google+ but there is no denying its organic search power and visually appealing design. Last month, SEM Account Executive Lisa McDonald brought to you the Best Practices Guide for LinkedIn, so to…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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