Media Relations 101: Think of Pitching Like Online Dating

Media Relations 101: Think of Pitching Like Online Dating

Media relations—certainly that’s what public relations is all about…isn’t it? Well, of course that’s a loaded question. Most public relations professionals came out of college thinking that so very much of their day-to-day right off the bat would involve mainly...
Don’t Live Under a Rock: A PR Specialist’s Tips on How to Stay Informed

Don’t Live Under a Rock: A PR Specialist’s Tips on How to Stay Informed

As a public relations professional, part of my job is to keep up to date with current events. From pitching a trend piece to pulling off a successful newsjacking, we PR pros must constantly be thinking about how our clients fit into the bigger picture in order to...
Editorial Calendar Strategy Advice for Public Relations Professionals

Editorial Calendar Strategy Advice for Public Relations Professionals

As a new public relations professional, I would like to share with you one of the basic New Year’s preparation strategies that I have recently learned at our integrated marketing agency. Preparing an editorial calendar strategy is essential to your client’s success,...

A Real Life Difference

Three months ago my life changed drastically. I went from being an unemployed college graduate with too much time on my hands, to a employed public relations and marketing professional. It’s been an exciting few months, and to say there’s a real life difference from...
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