by Elaina Whelan | Sep 10, 2020 | Amazon Marketing
Amazon Prime Day has coined itself as a major and historic retail holiday. Exclusively for Prime members, this global ecommerce shopping event is highly-anticipated every year. Learn more about the history and future of Amazon Prime Day below! Prime Day’s Early Years:...
by Elaina Whelan | Jul 29, 2020 | Company Culture
August marks our very own 10th anniversary of lotus823 and we couldn’t be prouder to have delivered integrated marketing services to a variety of clients, ranging from start-ups to large brands across numerous industries since our founding in 2010. Join us as we take...
by Elaina Whelan | Jun 30, 2020 | Integrated Marketing Monthly Roundup, Social Media Marketing
Throughout June, Spotify began testing interactive podcast ads, Instagram expanded commerce access to business and creator accounts, respectively, while TikTok released a new brand and platform for marketers on the app. Learn more about the latest updates in the...
by Elaina Whelan | Jun 8, 2020 | Case Study Spotlight, Integrated Marketing
Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations, organic social media development, social media...
by Elaina Whelan | May 28, 2020 | Amazon Marketing, Integrated Marketing Monthly Roundup, Social Media
Throughout May, Twitter and Instagram focused on testing new platform features, rolling out a ‘Who Can Reply’ setting and an option to pin desired comments to the top of posts, respectively, while Facebook released a timely expanded version of the existing Messenger’s...
