by lotus823 | Dec 11, 2020 | Instagram, Social Media, Social Media Marketing
As one of the most-used social media platforms for over a decade (with an estimated 1 billion active users), Instagram remains one of the most effective tools for digital marketers to captivate diverse audiences and help brands grow. Recently, the worldwide app...
by Elaina Whelan | Dec 1, 2020 | Integrated Marketing Monthly Roundup
Throughout November, Instagram expanded its new “Guides” feature to all users, Snapchat and Google introduced educational programs for brands, and YouTube rolled out audio ads. Learn more about the latest updates in the industry roundup below! Social Media Instagram...
by lotus823 | Oct 20, 2020 | Holiday, Marketing
The key to making the biggest retail events of the year successful for your brand is to begin the planning process early. Despite the unique circumstances that will affect the nature of Black Friday and Cyber Monday (BFCM), there is still a major opportunity to end...
by Elaina Whelan | Oct 8, 2020 | E-mail Marketing
As one of the first forms of digital marketing, email marketing campaigns remain one of the most cost-effective tools a brand can utilize. With the number of global email users set to reach 4.48 billion in 2024, this confirms a developing trend for both businesses and...
by Elaina Whelan | Sep 30, 2020 | Integrated Marketing Monthly Roundup
Throughout September, LinkedIn implemented its own ‘Stories’ feature, TikTok is here to stay (for now), expanding advertising options with its new marketing partner program, and Twitter launched their ‘Holiday Hub’ to aid marketers during Q4....