by lotus823 | Sep 6, 2016 | CES, Public Relations, Trade Shows
Huge crowds, client meetings, product launches – there’s a lot for PR pros to juggle during CES week. Planning for CES can be overwhelming, especially for a first time attendee. Luckily we have some CES veterans in the office that shared some valuable insights on what...
by lotus823 | Jul 26, 2016 | CES, Digital Marketing, Integrated Marketing
In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever before. There are, of course, tried and true marketing tactics for...
by lotus823 | Jun 24, 2016 | Public Relations
Happy summer, folks! As Nancy put it best, while most these days are focused on slathering onsunblock and hitting the beach, over here, we’re hyper-focused on prepping our brands’ strategies surrounding holiday sales and preparing for the Consumer Electronics Show...
by lotus823 | Feb 22, 2016 | Digital Marketing, Facebook Advertising, Public Relations, Social Media
From the hype of SuperBowl 50 to Instagram adding support for multiple accounts, it’s been a great month! Now let’s recap some of our most exciting happenings from February: Nancy Kohlreiter Appointed Chief Operating Officer of lotus823 Big news! lotus823...
by lotus823 | Feb 17, 2016 | CES, Digital Marketing, Experiential Marketing, Public Relations, Social Media, Technology
The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies, bringing together more than 150,000 attendees annually. Held in Las Vegas every January, many CE companies and marketers may...
