…from CES 2022! On-Site CES Client Highlights Blaupunkt German AV manufacturer Blaupunkt is backed by decades of innovation and expansion for consumer electronics, car multimedia, and related consumer lifestyle products….…
…Will we get enough media for clients? Will this cold ever go away? I guarantee you that no amount of worrying or planning can prepare you for your first CES….…
Read On from JB’s Lessons from the Trenches: 2013 CES “I Have Never Been This Tired” Edition
…to-do list before my manager arrives and begins assigning me new public relations pitches to craft or media lists to develop. It gives me the sense of organization that my……
Lets face it; the day where marketing via print materials were a company’s main focus is long gone. As PR agencies send press releases through email and prefer digital media……
Read On from Traditional vs. Digital Marketing: Finding the Happy Medium
…the PRSA NJ Pyramid Awards (Winner for Media Relations and Honorable Mention for Marketing Communications), PR Daily’s Media Relations Awards (Finalist for Integrated Marketing Communications), PR News Digital PR Awards……
Read On from lotus823 Takes Home “Best In Show” at 40th Annual JASPER Awards
…Media in Writing in the Blog category, and a Platinum award for Strategic Communications in the Marketing/Promotion Campaign category. Bringing home the gold is lotus823’s blog, which is updated multiple……
…type of crisis is the way in which they respond to the media. The press are speaking on behalf of the public – all of the individuals that want to……
…6.7 billion media impressions! The Challenge Roborock is a globally recognized designer and manufacturer of home cleaning smart appliances that are durable, easy to use, and convenient. After successfully……
…for holiday gift guide pitching from PR professionals. Research the Media Doing proper research will set you and your brand up for success. Put yourself in the shoes of……
Read On from 5 Tips to Holiday Gift Guide Pitching From PR Pros
…40,100 people attended digitally. There were 2,279 total exhibitors, 1,563 of which were international. To cover the show, there was a total of 3,182 media in attendance spanning over 1,665……
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
