August Digital Marketing Roundup
…social media and public relations, catch up on everything you missed in this month’s roundup. Learning from Passion: My Intern Experience at lotus823 Last month we shared Summer’s reflection on……
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A Very Spooky Month in Marketing
…without bombarding them with the message of “buy, buy, buy”? With Halloween being namely about fun, there’s great opportunity for brands to get creative, especially through social media. And, those……
Coca Cola: A Holiday Marketing Tradition
…The Tradition Continues Over the years Coca-Cola’s holiday marketing has evolved, from print to television to social media. Though the medium may have changed, the enduring imagery of Santa Claus……
Exploring the History of SEO
…instead you must build your site and content to match your brand voice and messaging across all platforms, including social media and paid ads, to provide the algorithm with an……
Defining Data Science
…demographics on social media, optimize ad campaigns, and follow monthly trends. via GIPHY Data Driven Decisions As an example, companies can now tailor ads specifically to the person viewing them,……
The Seller’s Guide to Amazon Acronyms and Other Jargon
…is the Amazon Standard Identification Number. Every product sold on Amazon is assigned an ASIN. Amazon Spark Amazon Spark is Amazon’s proprietary social media platform that is available for Prime……
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How Digital Marketing is Like Dating
…must be kept alive. Continue to maintain a lasting bond by keeping up with industry trends, catering to your audience’s interests, and having an active social media presence. Communication is……
Four Branding Elements You Must Define Before Any Launch
…tone and language used to convey messages on your website, social media, emailing marketing, and more. For example, Coco-Cola’s brand voice is conversational, light, and friendly to support their brand……
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lotus823 Celebrates its 10th Anniversary in Business
…results for clients in a wide range of industries. The agency offers, public relations, social media, content marketing, Amazon marketing, website design, trade show support, among many other services. For……
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“Do It Yourself”: Entrepreneurs Month
…new leads. Thanks to social media platforms, like LinkedIn and Facebook, you can easily research new opportunities for your budding business. An example of this can include posting in different……
