…platforms offer this virtual space where businesses can directly connect with customers from around the world. Take advantage of this space and make it fun! Create a campaign using a……
Read On from 4 Ways to Celebrate “Get to Know Your Customers Day”
AI is evolving quickly. Naturally there is some fear and trepidation in the PR and marketing world of both the unknown and the very real impact it will continue to……
Read On from 5 Key Ways AI Will Impact Public Relations As We Know It
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer……
Read On from CES 2022: How to Prepare for a Digital Trade Show
The race to CES 2022 is well underway! In less than two months, exhibitors, media, and industry professionals from across the world will be gathering in Las Vegas to debut……
Read On from CES 2022: Show Predictions and Biggest Trends to Watch
You have probably heard people say that trust is a vital component of relationships. Building successful relationships aren’t just important with friends and family, but also for businesses. And the……
Read On from 4 Ways to Strengthen Customer Trust With Social Media
…to find something that’s impossible. As for us, we’ll keep moving forward, trying to stretch the limits of content marketing into exciting new regions. Then, we’ll plant a flag and……
Read On from The Interview with Allison and David Hernandez: Seeds of a Startup
…PR or marketing crisis? It just so happens that the social media strategists at lotus823 went through this exact experience recently. Here are 10 checklist items we identified through the……
…David and Allison Hernandez to get a glimpse into what phase two of a content marketing agency startup looks like. How did you find your first employees? DH: The old……
Read On from The Startup Interview, Part 2: People and Culture
Award-winning New Jersey PR and digital marketing agency, lotus823, is pleased to announce the addition of its new client, Healbe™, an innovative leader in whole body health management. In partnering……
Read On from lotus823 Expands Clientele With Addition of Healbe™
As a public relations and content marketing agency, we develop strategies for both B2C (business to consumer) and B2B (business to business) brands with a wide range of products and……
Read On from PR Strategies That Work for B2B and B2C Clients
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
