…have won for work they collaborated on, and the experience of individual teams members that will be aiding in the success of your next PR campaign. Even if you are……
Read On from Find Your Match: Hiring the Right Public Relations Agency
…trees, which encourages environmental responsibility. These sustainable marketing strategies remind us that adding a unique selling point to a product can boost corporate image and drive overall business success. We……
Read On from How Brands are Working to Become More Sustainable
Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus,……
Read On from Building Brand Authenticity: How Transparency on Social Media Can Drive Engagement
…that cap and gown: 1. You think you know, but you have no idea. A classroom can only teach you so much. PR, content marketing, and social media professionals can……
…communication happening virtually, you may even wonder what individuals look like. With that, I invite you into our PR and digital marketing agency—full of bright colors and quirky items that……
Read On from Agency Life: A Sneak Peek Inside the lotus823 Office
…Engine Marketing Services to Begin Bluw Toys has selected lotus823, a search engine marketing and PR agency, to help launch the EggBods™ brand in the US. The creation of an……
Read On from Integrated SEM and PR Plan Launched by lotus823 for EggBods™ by Bluw Toys
Last week at lotus823, it was hard to go more than five minutes without hearing three letters: CES. These three simple letters have excited many emotions in our CES marketing……
Read On from CES 2014 Shows Us the Future We Imagined Isn’t All That Unattainable
From a shoppable 3D home and exclusive audio rooms to cultivating a community of kindness online, March was filled with marketing madness. Twitter launched a ‘Brand Bracket’ for a social……
…goals for this campaign included: Increase brand awareness and visibility by securing top-tier media placements for DUX and its new product launch. Expand the brand’s target audience, creating new reach……
…main goal of Roborock’s Amazon Prime Day campaign was to make a big splash and secure key editorial placements to generate awareness and drive sales. The Strategy To assist Roborock……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
