…goals. The Strategy To execute a successful influencer marketing strategy, lotus823 first conducted thorough research to identify niche influencers who would increase brand awareness surrounding ECOVACS’ product presence, specifically in……
In only seven months of managing Twinkly’s Amazon marketing efforts, lotus823 was able to achieve: Over $170,000 in sales with 1,126 units sold Maintained an average advertising ROI of 647.91%, with the highest……
lotus823, an emerging integrated public relations and search engine marketing firm, welcomes Innovéz™ to their growing clientele. Innovéz™ creates trendy biodegradable iPhone cases that provide consumers with a green way……
Read On from lotus823 to Conduct PR Campaign for Innovéz™, Creator of Biodegradable iPhone Cases
…Fits Your Strategy Facebook offers no less than 10 advertising products, and they are not all appropriate for your campaign or social media strategy. Choosing the right ad can be……
Read On from Facebook Advertising: Using Paid Ads to Complement Organic Strategy
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing……
Read On from 3 Jersey Shore Businesses Who Nailed Their Branding
…it. He’s so proud that his college graduate landed an awesome job at an integrated marketing agency, but when chatting with friends and family about my new position, he makes……
Read On from From List Building to CES Marketing: Biggest Misconceptions About PR
…day and age. But, since everyone is a player, there’s more to it than the basics we’ve grown accustomed to. In integrated marketing, it’s important to know that there’s more……
Read On from 3 Tips for Advertising on Social Media Effectively
…a #DeleteFacebook boycott campaign is gaining momentum online. Twitter Introduces New “Bookmark” Tweet Feature Found something historic? Don’t want to forget a joke? Article that you want to read later?……
…future as MAC cosmetics is the first brand to launch an AR Beauty Try-On campaign. Twitter Removes Support for Precise Geotagging Because No One Uses It While it seems as……
…as build audio ads. This update will make it easier for brands to not only create advertisements but collaborate and manage ad campaigns. Apple Advances Its Privacy Leadership with……
Read On from June Highlights: Digital Marketing & Industry News
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
