As one of the first forms of digital marketing, email marketing campaigns remain one of the most cost-effective tools a brand can utilize. With the number of global email users……
Read On from Email Marketing 101: What Your Brand Needs to Know
The very first second of your content marketing campaign is everything. People will choose to click or not to click on your site in less time than that, and if……
Read On from 3 Tips to Getting Your Content Marketing to Go Viral
…its campaign. Although critics may question a brand’s sincerity, these diverse and inclusive marketing campaigns are viewed as iconic and inspiring by many as they demonstrate a change from convention,……
Read On from Best of 2021 Marketing Tactics: Tapping Into Successful Campaigns
…go, but learning how to trigger your creative thoughts can be easier than you think. Find out what can spark your creativity, here: https://www.lotus823.com/creative-marketing-ideas-solutions-guide/ Our Favorite Integrated Marketing Campaigns That……
Read On from Integrated Marketing Monthly Roundup – September 2013
…integrated marketing campaign that should be realized: An artistic looking microsite was set up as a subdomain on perrier.com, to highlight the campaign and provide information to consumers: http://warhol.perrier.com/ Perrier……
Read On from The Art of Marketing with Perrier and Andy Warhol
…Perrier bottles inspired by Andy Warhol art? In turn, this inspired her latest blog on the art of marketing. Take a look at the tasteful integrated marketing campaign: https://www.lotus823.com/the-art-of-marketing-art-in-marketing-perrier-via-andy-warhol/ Thank……
Read On from Integrated Marketing Monthly Roundup – October 2013
…a tidal wave of new ideas and unforgettable marketing campaigns. Our Assistant Account Executive, Caitlin Fischer, discusses some of our favorite summer marketing campaigns that we can’t get enough of!……
Read On from Summer at the Jersey Shore with lotus823 – Digital Marketing Roundup
…marketing campaigns, the $150 million Barbie campaign is a huge success. President of global marketing Josh Goldstine shared some key insights from the planning and execution of this campaign, including……
Read On from July Highlights: Digital Marketing & Industry News
…and content marketing campaigns can be a daunting task. Like cooking a homemade meal for your entire family, sometimes finding the right recipe and getting started can be the most……
Now is the time to start prepping your holiday marketing campaigns! With Black Friday and Cyber Monday setting online shopping records last year – surging nearly 22% year-over-year, 2021 doesn’t……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
