…Never heard of affiliate marketing? Chances are you’ve encountered affiliate campaigns online without ever realizing it! Our interview with Digital Advertising Strategist, Anthony Berardo explores affiliate marketing and gives insight……
Earlier this month Disney launched a marketing campaign of epic proportions. The worldwide marketing blitz leading to the December release of Star Wars Episode VII: The Force Awakens officially kicked……
Read On from #ForceFriday: Star Wars Strikes Back on Social Media
…to be the biggest fans of their fans” (according to Shortyawards.com), the Applebee’s digital marketing strategy to do just that seems pretty on par for success. The Digital Marketing Strategy……
Read On from Social Media Experiment: Foodies Take Over Applebee’s Instagram
With 2016 presidential campaigns kicking into high gear, campaign teams are searching for the most effective way to advertise their candidate. Today’s campaigns utilize social media more than ever before….…
Read On from Tweet the Vote: Social Media Hits the Campaign Trail
…social media as a tool to implement SEO tactics. This is integrated marketing at its finest. Integrated Marketing When properly executed, integrated marketing will dramatically improve overall marketing efforts. The……
…the office as a group can help boost morale and increase productivity. Public Relations vs Digital Marketing Public relations and digital marketing are hot buzzwords in the business world right……
As a component of most brand strategies, any modern-day marketing mogul understands the value of influencer marketing. In fact, 2019 reports indicate that 92% of people believe influencer marketing to……
Read On from The Core Four: Top Social Media Platforms for Influencer Marketing
…campaign will help connect the dots when trying to target this major US population. Want to learn more about Hispanic marketing? Check out our Hispanic marketing initiative – lotus latino!……
Read On from Brands That Understand Hispanic Marketing… and Get it Right!
…handling multiple Social Media networks including: Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, YouTube, Tumblr, etc. Must have experience developing, launching and managing innovative Social Media marketing campaigns, identifying and significantly……
Read On from lotus823 Offers Excellent Opportunity for Social Media Strategist!
…deliver? HH: Kickstarter campaigns are great, for the right client. This holds true regardless of the sector. One of my recent blogs on crowdfunding campaigns touches on some of my……
Read On from Connected Home Campaigns: An Interview with Heather Hewit
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
