As 2018 begins to wind down, November showed no signs of slowing down for digital marketing! Facebook and YouTube each began to roll out new features to benefit users on……
Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market……
Read On from How Custom Market Research Can Benefit Your Business
…races. Its oft-underestimated functionality can be your social media marketing machine if you play with it the right way. Pin things that engage your audience. In other words, give your……
Read On from 3 Tips For Developing a Pinterest Marketing Strategy
…the gang live and how a PR and digital marketing agency like lotus823 functions. Let’s sink our teeth into some advice from these walker-slayers on how to outsmart the competition……
Read On from What AMC’s #TheWalkingDead Can Teach Us About PR and Digital Marketing
…– you need both, and here’s why. First, your brand needs to establish a brand identity and voice. All of your marketing materials should have consistent verbiage, and style. Then,……
…history of digital marketing and public relations, to get a better understanding of where each industry is headed. Take a look at how the PR industry has evolved and the……
So, you’ve dotted your i’s and crossed your t’s in getting your consumer brand ready to roll. Now, how do you get the word out there? Here are three marketing……
Read On from 3 Strategies to Implement When Launching Your Consumer Brand
…can teach us is this: to garner attention and have a successful campaign, you must be unique and creative. Case in point, the potato salad campaign’s food copycatters aren’t doing……
Read On from Crowdfunding Weirdos: Epic Successes & Cringe-Worthy Flops
lotus823, an emerging integrated public relations and search engine marketing firm, welcomes Innovéz™ to their growing clientele. Innovéz™ creates trendy biodegradable iPhone cases that provide consumers with a green way……
Read On from lotus823 to Conduct PR Campaign for Innovéz™, Creator of Biodegradable iPhone Cases
…Fits Your Strategy Facebook offers no less than 10 advertising products, and they are not all appropriate for your campaign or social media strategy. Choosing the right ad can be……
Read On from Facebook Advertising: Using Paid Ads to Complement Organic Strategy
