Throughout the month of October, Instagram enabled desktop uploads and Facebook announced its new name as part of the company’s rebrand. Learn more about October’s important social media and industry……
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…as a result. For most Americans, work means being at a desk and computer for most, if not all of the workday, even at an integrated marketing firm. This is……
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Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved”……
Read On from Marketing Case Studies: Celebrity Endorsements Gone Wrong
As 2018 begins to wind down, November showed no signs of slowing down for digital marketing! Facebook and YouTube each began to roll out new features to benefit users on……
Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market……
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…races. Its oft-underestimated functionality can be your social media marketing machine if you play with it the right way. Pin things that engage your audience. In other words, give your……
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…the gang live and how a PR and digital marketing agency like lotus823 functions. Let’s sink our teeth into some advice from these walker-slayers on how to outsmart the competition……
Read On from What AMC’s #TheWalkingDead Can Teach Us About PR and Digital Marketing
…– you need both, and here’s why. First, your brand needs to establish a brand identity and voice. All of your marketing materials should have consistent verbiage, and style. Then,……
…history of digital marketing and public relations, to get a better understanding of where each industry is headed. Take a look at how the PR industry has evolved and the……
So, you’ve dotted your i’s and crossed your t’s in getting your consumer brand ready to roll. Now, how do you get the word out there? Here are three marketing……
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
