…just post the same redundant content from Facebook. It also provides a ton of user generated content that brands can share. Which brand do you think is killing it on……
Read On from lotus823 Employee Spotlight: Vicki Marziale, Social Media Account Executive
…to reach your maximum potential audience – so why not take it to social media? In the past, Presidential candidates were limited to Facebook and Twitter. Today, you’re able to……
…various channels, including Facebook and YouTube. Nestlé branded the videos with the hashtag #NaturalBlissCafé. See the full ad here: https://youtu.be/Zp2mEY3QtlY What are some of the top experiential marketing campaigns you’ve……
Read On from Experience It: The Top Experiential Events of 2015
…scene, it cultivated a strong social media presence across Facebook, Twitter, Instagram, and Youtube. The brand now has over half a million followers across all four platforms and continues to……
Read On from Marketing Insights into the Fast-Growing Smart Home Industry
…with the pro audio brand. With a Facebook following of over 110,000 people, Audio-Technica regularly engages with its users, providing content they’ll enjoy, such as pop culture phenomena, like their……
Read On from 4 Proven Marketing Tips for Consumer Electronics Brands
…content marketers and social media influencers who use their profiles across their blog, Facebook, Twitter, Instagram, Pinterest, and YouTube accounts to monetize their content through their audience and reach. How……
Read On from What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo
…Entertainment In 2016, popular live video platforms such as Twitch, Periscope, Facebook Live, and Meerkat enabled companies and regular folks alike to connect with their respective audiences in a personal……
…made the average person into a celebrity. Pretty cool if you think about it! From Facebook to Snapchat to Instagram, we’re all connected and “friends” with our favorite celebs and……
…and nostalgic joy. The fun began with a sponsored Facebook post announcing the contest. Users were urged to claim one of 1,000 cassette tapes that would unlock prizes ranging from……
Read On from Nostalgia Marketing: Dairy Queen’s #MissionMixtape Campaign
…as Facebook, Instagram, Twitter, and Snapchat allow users to present themselves and their content in any way that they choose for their audiences. With that being said, there’s a burning……
Read On from Social Media Personas | Reality vs. Online Identities
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
